Blog

Start your Business, Scale your Business, Grow your Wealth – a message from my mentor – Matt Lloyd

“So often people are working hard at the wrong thing. Working on the right thing is probably more important than working hard.”
—Caterina Fake, Flickr co-founder

Hey Jan,
Just got to Fiji a few hours back, at 5.30am.  I don’t usually sleep well on flights, but I slept for a lot of the 11 hour flight from LA.

I’m actually on an island right now believe it or not… and I’ve been trying to purchase this island for over 1 year now.  Finally, the deal is almost done – literally a few weeks out from settlement.

This is going to be the location of the next resort I develop, and in 2018 a lot of my more advanced training programs will be held here.  Maybe you’ll be able to make it down.
Anyway, a few people have been asking me the obvious question; “where’d you find enough money to buy an island??!”

For one thing, I save.  I don’t spend my money on frivolous things.  For more than 5 years I’ve been managing my business very conservatively, only spending money on things I considered to be assets, which would bring me a return.

I recommend you do the same thing.  It requires you make some sacrifices, but it’s better you sacrifice a few years of your life to set yourself up for the rest of your life financially.

But of course you can’t save your way to buying an island.  You’ve also got to have an amazing cash-generating machine.

Here’s 2 things you should do to get one of your own:

1.) Focus on high ticket, higher margin programs.  Yes, you can make a lot of money by selling vast quantities of lower priced products, but I think it’s much harder. I’d rather find a few high paying customers then 1000’s of people who spend just a few bucks.

Whether you realise it or not, there are people in your market who will happily pay 100X what your average customers pay you right now.  You have  to have the right value proposition

Back in March 2013 I hosted my first event here in Fiji.  I had about 40 people in a room, and I got up on stage and sold my first ever $50k program.  I did not expect to sell any.  If I got one sale, I would have been happy.

At the end of my sales presentation I invited people to apply.  4 people did apply, and I sat down with each for about 30 minutes to make sure it was the right program for them.  3 of them moved forwards, and of those 2 paid in full and stuck with the program.
I saw for the first time that people would pay the higher prices if the value was there, and I also saw that by not having a high-ticket back end, I’d been leaving easily 25% of the potential revenue on the table.

(by the way, if you’re wondering what the program was, it was a 1 year coaching program where I’d talk to each client once a week for close to an hour, and it was also about 10k in traffic)

2.)  You need a system for selling.   Front-end products, and back-end products.  That does not involve YOU.

This is critical!  If you as the business owner are the biggest sales producer in your organization, you’re in trouble.

Now, it’s ok to be the top producer when you’re starting out.  In fact it’s ok to be the only producer.

But once you’ve perfected your sales process, it’s time to bring in other people, train them on how to do what you do, then get out of the way.

I used to make the majority of my own sales back in 2009 – 2011, on the phone.  Over time I got half-decent at it.  My business finally got to a stage where I was consistently doing $25,000 months.  But I had no time freedom.  I was working 12+ hour days.  And I was burning out.

So I recorded my sales conversations, built a library of those recordings where I was closing $2,000+ sales approximately 25% of the time, and I hired my first sales rep.  They listened to my recordings, did a few calls, and made their first sale.

They never converted as well as me, but that was fine – even if they closed 70% as well as I did, I now had 100% of my time back!

Now I could focus on higher leverage activities, like feeding them and other sales professionals I hired more buyer-leads.

This is the same approach you need to take in your own business, whatever industry you’re in.

Find your optimum way of getting customers, perfect it yourself while you’re making the sales, and then remove yourself by hiring other people or with automation.

It’s easier said than done, especially because many of us entrepreneurs like to retain control, and we ‘know’ that no-one else can do as good a job as we can.

But unless you let go and change that mentality, you’ll never scale to higher revenue brackets.

The fancy name for all of this is your Customer Acquisition Process (CAP).
If you don’t have a CAP now, then you’re probably finding new customers like most smaller businesses do;  in unpredictable, time-consuming ways that just aren’t scalable.

By being conservative in how I manage my business and wealth, I saved up enough money to be in a position to acquire this incredible asset.

I also got financing from a bank – not a huge %, but enough to give the 1st round of renovations I real kick start.

Social media is something I’ve never focussed on all that well, or dedicated a lot of time to.  But I’m conducting an experiment with Instagram right now – over the past week I’ve added another 20% more followers and am starting to get a lot more

SELL, SELL, SELL! Why You Should Focus on Generating Cash!

If your business is in the early stages, it’s easy to spend most your time on learning new skills and training…

And yes, knowledge is important… But it doesn’t make you any CASH!

As a business owner, you should have a single mindset to ALWAYS be promoting your business — then SELL, SELL, SELL.

Because the only way you’ll get paid is if you’re in a constant state of promotion, and you can’t do that if you are spend too much time in learning acquisition mode.

In this free video, you’ll learn the importance of creating irresistible offers and sales funnels that bring more cash flow into your business.

Case Study: How Dominos Pizza Took Over the Market (And The Lesson For You)

When Dominos Pizza came along in a very competitive market, they needed a way to stand out…

So they came up with a guarantee: “Get your pizza delivered hot, in 30-minutes — or it’s free.”

The irresistible offer set them apart from Pizza Hut and every other company out there, and Dominos quickly took over an entire industry.

The best part is, you can do the same thing to transform your business.

What wealthy people do with their money

If you’re like most people, then after you finish school, it’s time to go and find a job.
You work hard, get a raise, spend more, and then work even harder for the next raise.
And most people just don’t realize they are giving away their most valuable asset — their TIME.

But wealthy people DO NOT trade their time for money…
They create or leverage systems that bring them in money.
Watch this video here if you’re ready to see how you can start creating your own wealth.

What You Need to Know About Remarketing Lists for Search Ads (RLSAs)

With the ability to personalize the online advertising experience, remarketing strategies are gaining traction as one of the most popular internet marketing strategies. Online marketers no longer must rely on keywords as their only targeting strategy.

Keywords haven’t been left behind as there are methods that work alongside them such as Remarketing Lists for Search Ads (RLSAs). RLSAs have been around since 2013, but they’re still being overlooked and underused.

This post will help you understand what RLSAs are and some strategies on how to use them. Once you get a basic understanding of what RLSAs do and how they work, implementing them for your benefit will become much easier.

What are RLSAs?

Remarketing Lists for Search Ads takes traditional display ads a step further to target ads to customers who’ve visited your site, on the Google Search Network. RLSAs allow you to apply different keywords, bids, and ad copy to a variety of audiences.

RLSAs provide an opportunity for greater personalization in a world where tailoring ads to users is essential. It is now easier to create ad copy that is relevant to the user and enhance interactions between them and your company.

To get started with RLSAs, you will need to set up your website with Google Display Network remarketing and set your campaigns to include all features and settings. RLSAs use the same lists and management as your Google Display Network. These pre-existing remarketing lists will allow you to:

  • Target visitors on the search network who’ve already visited your website
  • View visitor behaviour while active on your site
  • View search queries on Google

You don’t have to set up new campaigns or ad groups. Simply attach a remarketing audience and campaign of your choice. However, don’t hesitate to experiment and set up new campaigns and ad groups to specifically test RSLAs.

Getting started with RLSAs

Keyword research is essential to having highly relevant RLSAs. By applying different audience targeting you can refine who you reach out to and refine keyword sets appropriately.

With this you can bid on more generic words or wider math types for visitors that have visited your site before or are more likely to convert – the possibilities are endless.

You can tailor your bidding strategy in any which way you choose as some keywords may be too broad for general search traffic. Think about bidding more to:

  • Customers who viewed high price items
  • Customers that spend a certain amount of time on your site
  • Customers who leave their carts with items or don’t fully complete transactions

The benefits of implementing RLSAs

It’s important to understand that Remarketing Lists for Search Ads are targeted for people who have already visited your website or app. People that are familiar with your site are much more likely to convert in comparison to new visitors.

RLSAs give your company an additional opportunity to target your previous visitors through a different channel. You can better targeted qualified and valuable users who already know about your website or app.

When implemented correctly, RLSAs can deliver:

  • Efficient use of ad spends
  • Higher click-through rates
  • Better conversion rates
  • Lower cost per conversion
  • Better return on investment (ROI)

How to implement RLSAs

You must update your Privacy Policy or Cookie Policy on your website or app to affirm your use of DoubleClick cookies. You need at least 1,000 cookies in one list to utilize Remarketing Lists for Ads.

Currently, RLSAs require the use of AdWords Remarketing code as opposed to the Google Analytics remarketing code. Add the AdWords remarketing code to your website, but you can have both sets running alongside each other.

Once you’ve completed these basic steps, you can begin to:

  • Set up remarketing lists to be used for RLSAs within AdWords interface
  • Add a remarketing list to a search campaign group
  • Add a negative remarketing list to a search campaign or ad group

Getting the most from your RLSAs

Setting on Remarketing Lists for Ads on your campaigns is the first step. The next step is to ensure that you are using RLSAs efficiently. Here are three ways to ensure you’re getting the most out of your RLSAs:

  • Personalize as many ads as possible
  • Adjust your bids
  • Explore keywords

Tailor your ads to your specific audiences—be as creative as possible. Interchange approaches between ads and works towards making them increasingly relevant and personal. Don’t use the same ad for people who left items in the cart and those who didn’t get past your homepage.

Take advantage of what you already know and bid for audiences that are most likely to convert. Lower your bids for those who are less likely to convert or not as valuable to you.

RLSAs give you the opportunity to bid on keywords that you wouldn’t otherwise. Creating an entirely new search campaign for your RLSA doesn’t pose the same risk as targeting your audience through a random standard search.

Now that you know what Re-marketing Lists for Search Ads are and how to implement them, there is no excuse to not be using them.  Don’t be left behind by simply targeting keywords. To learn more about RLSAs and how to use them or explore other internet-marketing strategies, click here for my done-for-you system.

Generate More Traffic Via Social Media Influencing

Word-of-mouth, 20-50% of all purchasing decisions are made from it.  Customers are more likely to respond to endorsements from a person they respect than to advertisements.  In the world of digital relationships, word of mouth extends beyond friends and family, and into the realm of influencer marketing.

Twitter has shown that:

  • 49% of buyers will seek advice from social media influencers.
  • 20% of users said that Tweets from an influencer motivated them to share their own product endorsements.
  • 40% of users claimed they made a purchase as a direct result of an influencer’s Tweet.

Who Is a Social Media Influencer?

A Social Media Influencer is a user of social media who can show a level of authority in a specific industry. They have access to large audiences through their knowledge and scope of impact.

So, what is Social Media Influencer Marketing?

Influencer Marketing is the practice of creating relationships with people who can then build additional relationships for you in return. Whether the audience is small or large, an influencer can touch consumers via social networks and blogs, in ways traditional branding may not be able to reach.

Influencer Marketing Strategy Components

Celebrity endorsements were the original form of influencer marketing.  We’ve all see T.V. commercials where a well-known person takes 30 seconds to tell you how great a product is.

Now, with online media, regular people have become online “celebrities” with highly engaging social media followings.  A survey last year found that YouTube creators took eight of the ten top spots in a survey of influencers, outranking traditional celebrities.

Increase Your Traffic by Becoming a Social Media Influencer

Social Media Influencing has become very popular with blog enthusiasts to make passive income through affiliate marketing and utilizing these Influencers have become standard practice among many of the top companies selling on the market today.

But why stop there?  Why not generate even more leads and traffic to your Brand by becoming one of the Influencers yourself.  There are a number of recommended actions out there to become a social media influencer.  Here I’ve gleaned together some steps to help you to get started.

Choose 2-4 social media channels you’ll use to cover your subject, taking into consideration what you excel at.  Are you good at writing engaging posts on Facebook and Twitter, or are you better at photography or creating and editing your own videos?  The type of content you want to publish should showcase your best skills.  If you’ve decided to be a platform-specific influencer, clearly, you’ll want to use that as your primary social network then utilize the others for greater exposure.

Create a strategy for your content. What are your information preferences? Try to imagine why people will be enthusiastic to follow you, then plan accordingly.  Try to plan for at least 3 months in advance, prepare the strategy, and then start posting.

The purpose of your content is to attract people.  To accomplish this, you must be publishing consistently. You know what message you want to convey so stick to it, but also make sure you are keeping a lookout for new info.

Promote yourself by guiding your audience to your content.  Share it everywhere it might seem interesting to other followers.  Build your community by going to forums, fan pages, and inviting new people to engage with them as well.

Contact other people and brands in your industry.  Chat, comment on other posts, exchange likes and ideas.  One of the fastest ways to gain status is to contribute your unique content to other blogs and publications.  Guest postings can improve your merit among peers and increase traffic to your own blog. Show that you notice other people and you’ll start to be noticed too.

Over time your efforts will start to pay off.  You’ll begin to cultivate an audience that will listen to and follow you. The more people that join your audience, the more seriously your views will be taken and the level of influence you create over others will increase.

Publish on LinkedIn.  People generally believe LinkedIn posts are from the most influential leaders in a particular subject. So, in addition to your own blog, create posts using LinkedIn’s publishing platform.  You can accomplish this most easily by cutting and pasting your previously published blog posts and add a headline with keywords and an image to draw the eye.  Consequently, when people in your network also see your articles on LinkedIn, they will start to view you as an authority too.

Finally, keep your content and sources organized for easy access.  This way if someone asks a question about a particular post, you can easily answer the question or elaborate. This will also assist you in giving the appearance of having a good knowledge base of your subject.  There is no reason to hold anything back.  Sharing your expertise is how you can truly be a good influencer.

So, make sure you interact and build meaningful relationships with your audience as well as your peers.  This way you can present yourself to brands as having a strong following in your subject.

For additional info on becoming a Social Media Influencer, check out this post at Marketingland.com

Enhance Your Product Pages to Kick Your Conversion Rates into High Gear

Businesses that don’t have a brick-and-mortar establishment rely on their website to move their product. Content of the website is essential to convincing the customer to buy. It could be the difference between an idle shopping cart and a completed transaction.

What about the website itself? Your content could be getting your message across but your site could be prohibiting customers from moving from a “maybe” purchase to a “definite yes”.

Not only do shoppers visit a site with the intention of buying something, but they also check to research, learn, and compare your products against your competitors.

To name a few of these resources, product pages provide your buyers with pricing information, delivery costs, and return policies. Effective product pages are the key to meeting the needs of your buyers.

Product pages should be aimed at getting your customer to the finish line—purchase. Here are X strategies to turn your product pages into one of your best marketing tools.
Keep product page layouts consistent

Aim to maintain as much visual continuity from one page to the next. All your product pages should be in the same format. Create a template that enhances the display of your products.

Consider those customers that enjoy browsing, rather than going to a specific product. The following information should be listed in the same location from page to page:

  • Images
  • Product descriptions
  • Specifications
  • Pricing

Don’t make your visitors re-orient themselves every time they jump to a new product. Keep pricing information clear and visible.

Write sturdy product descriptions and detailed product information
Every product you sell is unique, just as the description should be. This information lets the customer know what your product does and how it will benefit them.

Product descriptions will determine whether a buyer needs this product. Utilize this space to address why your customer can’t live without this product.
Include detailed product information including:

  • Features
  • Specifications
  • Benefits

If certain features require additional information, provide links that have more details. Aim to include as much information as possible to keep the visitor on your product page.

Use high-resolution images and enhanced product views

Images give your customer an idea of what the product looks like and will help them understand what they’re about to buy. High-resolution images showcase your product in the best light possible.

Just as with making customers re-orient themselves with inconsistent layouts, low-quality images will make them squint and zoom. Low-quality image reads as a low-quality product.

Give your customer as many angles of your product as possible. Enhanced image views allow the customer to simulate the product in their hand. A more interactive format will give the customer a greater appreciation of your product.

Incorporate product comparison

Product comparisons simulate that in-store benefit that customers don’t get online.
You can reduce the chances of product return with product comparisons. Giving the customer a side-by-side view of the products their considering will help them narrow down their final choice.

Keep your formats for product comparison easy to read. Prices, specifications, and descriptions should be placed side-by-side in an organized manner for the customer to easily compare.

Provide international pricing options

If you sell products internationally, picture one of your customers having to leave your page to determine a conversion rate. Don’t give your customers a reason to leave your page unless it’s leading them to the shopping cart landing page.

You can provide international pricing options by allowing customers to choose their preferred currency when viewing the price or prompt visitors to select their country upon entering your website.

Product pages are meant to inform and sell. Products won’t sell if the customer can’t find the information they’re looking for.

Customers that are well informed on their purchase are less likely to return products and more likely to engage in the purchase process again. Don’t let easily changeable elements turn a potential profit to a definite loss.

To learn more about conversion rates or other internet marketing strategies such as my lead-generating program, click here for my  done-for-you system.

Content You Didn’t Know You Had and How to Use It

Content marketing is extremely important when it comes to navigating the online world. Knowing which content to market and how is equally as important.

From social media to blogging, it is crucial for a business to establish its identity and find elements that express it properly. Content that is relatable and can be easily shared will take your campaigns from good to great.

How do you stay Google-relevant while maintaining a unique content marketing strategy? Read on for strategies that will enhance your next campaign.

Move past corporatization

Now more than ever, businesses have an all-access pass to their audiences. There’s no need to have a wall between corporate and the customers. Forming real relationships with the people who love you brand will not only keep them coming back, but attract others as well.

Your customers need to know that you are people just like them. Your business should express the passion that you and your employees have for what you do.

Remove the veil of mystery of your business and be more open with your customers. How do you turn openness into content?

  • Utilize social media accounts such as Twitter and Instagram to give a behind-the-scenes look at the work your company is doing
  • Confront rumors and myths through transparent and honest videos that allow your customers to interact and get involved in the process

Don’t be afraid to share those photos of late-night work sessions. Answer the questions that your customers have.

If you think that coming out and talking about some of the issues your company has, take this opportunity to address these issues and let people know you’re working on it.

Just because you’re marketing online doesn’t mean your company should get lost behind the internet. Show your customers real faces and establish trust.

Be more than just a brand

It’s one thing to sell a product and another to sell a lifestyle. Content marketing that offers a lifestyle through their products makes their products need, not just wanted.
Instead of beginning with a product, start with your targeted customer. Ask yourself the following questions when developing a targeted customer profile:

  • What is their life like at this moment, without your product(s)?
  • How would their life be better with your product(s)?
  • How does using your product make them part of a different class?

Think about how your product will fit seamlessly into the life of your targeted customer. Tailor your content to an individual customer rather than your brand.

Cater to your customers by:

  • Engaging with unexpected topics
  • Put forward content that creates unique experiences—videos, product presentation
  • Strive to work with like-minded collaborators

Targeting their personalities from music tastes to fashion interests
This strategy will require more care than simply posting a somewhat-relevant blog or barely meaningful photos. Dig deep into the psyche of your customer and use your content to reach them there.

Let your followers share their story

Your followers are a big part of your success. Without them, no one’s buying your products, sharing your videos, or reading your blogs.

Content that evokes emotion through relatable or provocative stories invited audiences to share such an experience. Of course, these stories need to be real, genuine, and purposeful.

Companies that are genuine in their aim to support their customers and hear their story will be successful. Letting followers be a part of the story by sharing their experiences and attracting likeminded people will build community amongst your customers.

Create a platform where your followers can share their experiences. Be it a forum, a video-sharing challenge, or a hashtag, give your followers a chance to connect with you and others.

Knowing how your customers use your product is valuable insight that can be used to deliver creative content. Content that captures attention, is relatable, and is easy to share will take off in virality.

Set your blog, articles, and infographics apart by:

  • Sharing information on general personal habits of your customers – people love reading about themselves!

Integrating attractive, original photos from your followers – stock photos are a turn off
There are variety of resources for your company to create content from.

If your business has customers, that means you have just as many stories, photos, and knowledge to share that will express your love of what you do.

Showing your customers that you are more than just a company will take you a long way. For more ideas on how to create a unique, winning content marketing strategy for your business, check out my done-for-you system.

Adding a Personal Touch to Your Brand Through Influencer Marketing

Word-of-mouth is one of the most valuable forms of marketing as it has been shown to influence 20-50% of all purchasing decisions. People will take the recommendation of a person they know and trust over a corporate ad any day.

Moving beyond family and friends, influencer marketing has weaved its way into a highly sought out form of personal recommendation. To demonstrate this, 40% of Twitter users made a direct purchase because of an influencer’s tweet.

Influencer marketing is word-of-mouth for the digital age. Your company can use people with massive online followings to advertise your products on social media. Here’s a breakdown of influencer marketing and where to start.

What’s an influencer?

A social media influence is someone who leads in a specific niche and can use their following to market products of companies who share the same customer profile as their followers.

There are different types of influencers and more than one might work for your company. Understanding how these types of influencers attract a certain type of customer will help you choose which one is best for your brand.

  • Celebrities
  • Bloggers
  • Micro-influencer

Celebrities are the most popular choice when it comes to endorsements. Major celebrities promote different products that are gifted to them or things they truly love or Instagram or Twitter. Some celebrities eventually go on to become official partners of a brand to create limited edition products and collections.

Influencers don’t always have to have a big name. Bloggers are a good choice for an influencer because depending on their field, they may have established a level of authority and expertise. Bloggers with strong followings in health, fashion, or technology have potential to spike an increase in sales with just one promotional post.

Micro-influencers have become extremely popular over Instagram. These people aren’t necessarily famous; they just happen to have many followers interested in a specific topic or product to make them a potential partner for a brand.

You may have seen micro-influencers with followers in the hundred-thousand’s promoting herbal fit teas, nutritional supplements, or clothing brands.

How do I find an influencer?

A large social media can be compelling enough to sign someone as an influencer for your brand. Don’t be so quick to send them your products just yet.

Ask yourself the following questions when considering a potential social media influencer:

  • Who are you trying to influence?
  • Who do your target customers trust?

An ideal influencer for your brand will need to be relevant to your brand. Remember that they will be sharing your company’s content and developing a following based on the market you want to target.

Resonance amongst your audience is another important quality for your influencer to possess. The potential level of engagement that a person can create with your target audience is incredibly valuable to your brand.

The benefits of influencer marketing

With the right influencer, you can reach a very specific audience that is ideal for the product you’re selling. By finding an influencer who shares the same interests as your product, you can assume their followers are the same.

A good influencer will be selective in what they choose to promote by rejecting those products they feel their audiences won’t gravitate towards.

Influencers want to get something out of your partnership. By creating content that is relatable, engaging, and sharable, influencers are gaining just as much exposure as your product.

With this motivation, the potential to go viral in comparison to a paid ad is much more likely. Organic buzz from these instances is a great way to increase your follower count and build up your email and targeting lists.

Even when a social media post is clearly marked as sponsored content, an influencer provides authenticity to your brand. An influencer that makes your product relatable by weaving their own story into it will receive a genuine response from followers.

70% of consumer’s value online opinions even if they don’t know the person. Influencers offer a tangible, human aspect to your brand that people can connect with.
Influencer marketing is only increasing in market share. While there are many benefits to incorporating influencers into your marketing strategy, take care to choose a person who embodies your brand and can reach your ideal audience.

Click here for my done-for-you system to discover more internet marketing strategies that will but your brand on the map.

A Halt in Traffic: Lack of Reviews is Effecting Your Business and Here’s Why

Reviews are a great way for your customers to get an idea of what your customer service is like. Through reviews they know what services your offer, how well you offer them, and the quality of your products without even leaving their home.

Reviews are also a valuable tool for a business to know what their customers think about them. It’s a convenient way to get honest feedback of your services and find out what you need to fix to keep your customers satisfied.

What your customers say about you is just as much advertising for your business as any marketing strategy you could employ. It’s unfiltered, honest, and sometimes a bit dramatic.

While reviews can be loud and sometimes deceiving, no reviews at all can garner the same effect. Are no reviews better than bad reviews? Read ahead to find out.

Is your business good or bad? No one knows…

90% of consumers read online reviews before visiting a business. If there are no reviews, there’s no way for a potential consumer to know whether your business is worth visiting or not.

Google has made it convenient to avoid businesses that have a bad reputation without setting foot near their actual establishment. Ensuring good customer service, professionalism, and reliability are now easier than ever.

While this has made the shopping process easier on the consumer, the same can’t be said for businesses. Why would a customer visit a business with no online reviews when they can find a place that people can confirm they will have a good experience?

Place yourself in the mindset of a consumer. When you’re looking for a product or service, chances are you are not in the mood to experiment with quality and service. A business with a lack of reviews leaves much to the imagination.

Unfortunately, reviews are one of those things that without them, people will stay away. How do you get more reviews to establish the authenticity and reliability that you know your business has?

  • Encourage customers who buy a product to review your business at the check-out counter or shopping cart
  • Follow-up with a customer to see how they like their product or service and ask permission to publish their responses or quotes

Customers can’t trust your business

As with anything, rather than jump into something they know nothing about, customers like to do a little research about a business before they visit. They want to know all about who you are, what you do, and how you do it.

It’s fair to say you wouldn’t hand your money over to a stranger. Neither would a potential customer trust a business they know nothing about.

For instance, if you’re looking to get your wedding cake made, an online review of a local bakery could go a long way. What does this bakery offer? What do their cakes taste like? Are the bakers experienced in making what I want? Will they deliver on time?

You’re not going to go to a bakery that has no reviews. What if you get stuck with a cake that looks terrible or tastes… not like cake?

Your customer is the same. 72% of customers say that positive reviews make them trust a local business more an 88% of customers trust online reviews as much as personal recommendations.

Don’t make the review process a chore

It’s common for people to think “I had a good experience with this company. I don’t feel compelled to write a positive review because if my experience wasn’t positive, then I would let people know about it”.

This mentality follows the idea that people are more likely to post negative reviews rather than positive ones. You need to encourage your customers to move away from this mentality and share their good experiences, just as they share the bad.

Just because there are no positive reviews doesn’t mean there are no positive experiences—but your customers don’t know that. Increase the amount of positive reviews for your company by making the review process as easy and attractive as possible:

  • Send a direct link to your profile on review sites
  • Encourage your customer to rate your company on Facebook
  • Provide incentive for posting a review
  • Create a memorable customer service experience worth sharing

A few reviews are better than no reviews. Make it a point to share your positive reviews across social media platforms for maximum visibility.

The importance of online reviews

Business that are “comfortable” with their following and can’t complain about their profits tend to ignore online reviews. They are satisfied with what they can see in front of them, but they have no idea how the internet could ruin their reputation or stunt them from growth.

Online reviews influence:

  • Buying decisions
  • Online rankings
  • Conversion rates

Customers are likely to spend 31% more on a business with “excellent” reviews. Businesses that neglect the importance of online reviews are missing out on profits. They’re not necessarily losing money but they could be making a lot more.

There will always be competitors. Online reviews affect how you fare against local competition and can keep you aware of your shortcomings.

The more honest reviews you have, the more your product will sell because customers must find out for themselves if what is being said is true. These reviews are sincere and show that your company has nothing to hide.

Click here for my done-for-you system to discover more about the power of online reviews and the success of your business or to learn more about successful internet-marketing strategies.

How To Marry Your Offline Marketing Strategies With Your Online Marketing Efforts

Because so many people make use of the internet for basically anything you can think of, the offline side of marketing efforts is often overlooked. While the use of the internet for putting your business out there guarantees global reach, and visibility, there are many other tactics you may want to try that can give you an added push and of course, be profitable. Making physical connections with people is a vital part of the business building process, and should not be side-stepped when trying to grow your business.

In fact, combining offline and online strategies, produces the perfect marriage of forces to drive your business forward.

 Make Use of Trade Shows and Expos
You can actually search online to see which trade shows related to your field of business you could take part in. You could split the cost of a display space with another business to minimize your costs.

Even if you decide not to exhibit via a booth or table display, you need to be prepared so that you can garner leads through this medium. Making use of print media through flyers and business cards which you can personally hand to patrons, is a great step toward building your network.

Volunteer for Local Projects or Causes
Making yourself visible in your community is an excellent way to put your business name out there and get noticed. When you share your knowledge base with others, while giving of your time in local charities and events, this certainly helps boost your visibility. It fosters their trust in you, boosts your credibility and gives you a business edge.

Utilize the Press
There are many local talk shows, whether on the radio or on television, who’ll welcome the opportunity to interview local entrepreneurs. Do your research to find ones which air at a time when audience reach would be greatest and also has good viewership or listenership. This is your opportunity to introduce a lot of people to your business, so represent yourself well and really sell your business and you’d be surprised how well leads are generated from this method.

You can also make use of the printed press. They are also usually very open to doing write ups on local entrepreneurs, providing background information and of course, your business information. This is an excellent opportunity to direct attention to your online business and create further traffic.
You may also choose to pay for advertising slots in local papers if you determine that reaching their target audience will also translate into reaching yours as well.

Leveraging Networking
Making connections with other business owners through associations or other groups gives you the distinct advantage of being able to make valuable business contacts. Having a direct link to these movers and shakers in the business world and being able to reference them, with their permission, in your business transactions, will give your credibility an added boost.

The Bottom Line
You need not invest all of your time and efforts solely into internet marketing. Some of the greatest impact that has been made by successful businesses is through person to person contact. When they see you as not just a virtual entity but as a real individual behind a business, it really helps to make an impression and every business needs to cater to the different types of customers out there.

You also don’t need to think of this method as a replacement for internet marketing. Rather see it as a beautiful opportunity to support and create synergy with what you’ve already been doing. Having a foot in two doors is much more prudent than limiting all your lead generation prospects to a single method or platform.

Why You Need To Get Into The Mind Of Your Audience

If you’re looking to drive sales through increased traffic to your website and grow your business, the key determinants of this are your site visitors, your audience. The only way to truly see your marketing efforts pay off is to identify the clients most likely to engage your business, and produce a conversion for your product or service. To get hold of this information, there are a lot of software and programs available to help you collect this valuable data.

Many entrepreneurs spend generously on marketing campaigns to yield good conversion rates for their businesses. Garnering information based on the habits of your potential clients is a solid way to determine if many of your strategies are viable. Using software that can both gather and analyze your data will save you much time, instead of having to do it manually, and will provide you with well needed direction for the implementation of future strategies.

Once you have the data in hand, it’s time to get to work. These programs will provide you with basic information such as gender, age, and location. While these are good metrics to have, they really don’t tell you much, so a more sophisticated program which gives more substantial information relating to their educational background, their social media and general internet habits, and even where they live, gives a more complete picture of your ideal client-the one who will convert for you.

Since audience reach is a big deal, it’s likely that your marketing budget may be quite sizeable. The results of your audience information search will help you to see if you need to pump money into other areas of marketing or if the methods you’re currently using will suffice, or can be utilized in more effective ways.

The money you’ve spent on marketing and advertising is an investment in your business, for which you’d like to see returns. This targeted information will help you to figure out when and where your most likely clients shop and browse, then, you can use directed advertising to appeal to them on those platforms. When you’re clear about your brand and what you want it to say to potential clients, leveraging this along with the information you were previously armed with, will help you reach them in a most effective way and will yield the conversion you seek for your business.

It’s more than likely that you conduct business online as well and have seen pop up ads and other forms of advertising which make you wonder how these sites are able to determine your interests. This is because many of these sites use the same strategies with you, that you’d like to use with your clients, to increase your own profitability. It must be very clear now how this approach makes a lot of sense.

There’s no miraculous way to generate greater website traffic which converts to sales. Using structured and proven approaches which generate meaningful information, like this one, really is a logical way of gauging how to position yourself from a marketing perspective, thus putting you in a prime position to engage with your target audience.
Naturally, you’d love greater insight as to where you can get a hold of a host of internet marketing tips and strategies to increase your conversion rate and grow your business. There’s a tried and proven way for you to do so. Why not check out this done-for-you system, to find out how you can use various methods and find different resources to help you achieve your growth goals for your business?

Why Your Business Growth May Become Stagnant

Strategies for lead generation and internet marketing are constantly evolving. You might have been trying certain strategies which have been touted as effective for driving traffic to your online business, but find that they’re not working as well for you as others claim they do for them. Your online sales have a significant impact on the growth of your business so you’ll need to analyze your current strategies to see what may be going wrong.

The information to follow looks at things you might be doing which are working counter to the growth of your business. Really taking a good look at them will help you to shed these unproductive habits and develop a fresh approach to the online marketing of your business.

You’ve Not Created An Audience
The most effective way to generate traffic to your online business is to have a strong personal presence. You can accomplish that by authoring articles for authority websites, guest posting and having podcast interviews conducted with you. Doing this presents you as an expert in your field and will certainly get you a following.

You’re Not Focused On Establishing Connections
With that being said, you’ll need to strike a balance so that you don’t present yourself to your audience as an aloof expert. Let them see you as a person with whom they can truly connect and this’ll do wonders for your business.

You’re Too Dependent On Social Media for Marketing
Social media provides a free platform for you to be able to reach the global market and direct attention to your business. To be most effective if you choose to use social media as a marketing tool, you’ll need to make use of the paid ads they offer to get the greatest opportunity. Outside of that, you’ll also have to use the services of other forms of paid advertising outside of social media if you want to see tangible results.

Your Brand Is Not Original
While an important way to get yourself noticed and become profitable is to take a lesson from successful businesses, you’ll need to exercise caution not to become a carbon copy and lose your unique identity. There’s also no guarantee that you’ll have the same success using someone else’s strategies. Your best bet is to establish your brand as an original and use that to generate interest in your business which will convert into profitable leads.

You Need To Update Your Marketing Tactics  
With the evolution of online marketing strategies, you’ll also want to take a close look at your methods to make sure they’re current and effective. The online marketing landscape changes so quickly these days, that what may have worked so well for you just a few months ago, doesn’t have the same efficacy now. Keep up to date with current strategies by doing research on reputable (authority) sites, to see how you can implement the fresh strategies and put them to work for you.

The competition in the internet market place is quite fierce, but there’s always room for more. To make a meaningful impact you have to be willing to do what it takes to set your business apart so that you’ll get noticed and attract the right kind of traffic, the profitable kind. You also have to be mindful that there’s a lot of information out there clamouring for your attention, begging for you to implement strategies and tactics that are proposed to help you.

Giving serious attention to the foregoing setbacks which may be affecting your business, and having a clear vision in mind as to where you want your business to go, will help you to see renewed and sustained growth.