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Why Your Organic Facebook Reach is Declining

It’s no secret that Facebook’s organic reach has been declining over the last few years. If you are a marketer and have noticed that fewer and fewer people seem to see your Facebook content unless it is boosted, you aren’t going crazy. That is happening and it’s because of the Facebook algorithm.

But there is a reason it is happening and there are ways to beat the algorithm and get your posts seen by the right people at the right time even with the decline in organic reach. Here is an explanation of what is happening to organic growth and how to beat the algorithm.

There’s too much content
Everyone publishes content on Facebook now and everyone wants their content to be seen. That has created a very crowded Facebook newsfeed. Facebook noticed that people were becoming overloaded with content and that organic reach was declining despite the algorithm.

Getting your content seen on Facebook has become an intense competition. Every company is battling to have their content seen by their people. The problem is, many people are fans of companies that directly compete with each other.
Because of that direct competition, Facebook had to make a choice on which content was seen. That choice was driven by two things: content and relevancy.

Facebook wants to give you the content you want
The extreme influx of new content forced Facebook to make decisions on which content was seen organically and which content wasn’t seen. Facebook has always had the goal of delivering people the content they want to see when they want to see it.
This means that whatever content is the most relevant to the Facebook user, that will be the content they will see. Facebook only wants to show people the content that they believe they want to see. Loading the newsfeed with everything that gets published every day is too much. It would drive people from Facebook.

In a nutshell, the relevancy measure is there to help you and Facebook users. There is no point in someone seeing your content if they won’t take action on it. Of course, that doesn’t make it any less frustrating for digital marketers.

Thankfully, there is a way to surpass the algorithm and get the reach you want.

More Facebook ad spend equals more reach
It’s not the ideal solution, but it’s the only one that seems to work every time. While video content and live video content have still managed to perform well organically despite the algorithm, Facebook is turning it’s platform into a largely pay for play model with companies.

Truth is, if you want your content seen, you have to pay for it. Facebook wants to make sure the users see the content from their friends, family, and pages they regularly visit first. If you want a spot on the newsfeed, you are going to have to pay for it.
As Facebook’s ads manager and ad tools have gotten more sophisticated, digital marketers have long been suspicious of the motives. There were rumblings of Facebook wanting to make advertisers hand over more and more money and unfortunately it seems like those rumbling were true.

While Facebook does still reward great content with good organic reach, if you are a brand, you have to pay to be seen. Facebook knows their worth. They know that their users are valuable and they know that brands have little choice but to pay to reach their followers.

Of course, you can still spend time on video and live video in an effort to cut advertising costs. There are plenty of ways to be creative and engage your Facebook followers. Embrace creativity and you will be able to beat the algorithm.

If you want to learn more about advertising on Facebook, my done-for-you system can help.

Writing Web Content People Will Read

Creating web content is hard sometimes. Creating web content that people will actually read is even harder. When it comes to writing for the web, you have to create content carefully and intentionally. People on the internet have short attention spans and with all of the content out there, you are competing for every second of their attention.
Many web content creators don’t really understand the people who read content online. This is the major problem that causes web content to go unread. People don’t read content on the web, they scan. They want to pull out the important things from the articles without spending a lot of time on it.
Thankfully, there are some things you can do to make your content more attractive to those people that scan. Here’s a quick guide to creating web content people will read.
Not every word will be read
It is important for you to acknowledge that not every word that you write will be read by the person who opened your content. The sooner you accept that fact, the better.
Because not every word will be read, make sure you make the important parts of your content stand out. Use subheadings, bolded font, and lists to capture the reader’s attention and draw them in. The more confident they are that your content has what they are looking for, the more likely they are to actually read it.
Most important things first
A lot of people only read the first few lines of an article or blog. Because of this, you need to put your most important facts and points first. Do not bury the lede. People want to know what they are reading and if they should keep going right away.
When you put the important things first, readers are more likely to continue reading to learn the specifics. The more important information you can get in the first few sentences and paragraphs, the better.
Don’t over-complicate language
As tempting as it is to use diverse and sometimes complicated language, do not do it. Use common words that are familiar to the reader. Web content should not seek to expand the vocabulary of the reader. Web content is there to drive a point home in the simplest manner possible.
If you use language that is too complicated, people are not going to read it. Using simple language makes the content easier to get through making it more attractive to people on the internet.  Bottom line, keep it simple. You readers will thank you.
Write a little lazily
People on the internet are generally lazy. They want short sentences in short paragraphs that don’t have unnecessary words or jargon. In short, write for lazy people. More often than not, people reading web content don’t want to work hard to read it. The easier it is to read, the better.
Keep articles to one topic
When you are creating an article for your website, keep that article to one topic. People who are looking at your articles are looking for specific answers and insights. For each article talk about one product, one service, or one question that a lot of customers ask you.
Articles that have too much information on too many topics are unattractive to readers. When you keep articles focused and succinct, people are more likely to read it in its entirety.
Keep design in mind
Your written content needs to work with visually with your website. Font choices, photo choices, and colours are all important. Articles are an extension of your brand and consistent branding is important for success.
When you are writing your article, think about how it fits into your brand look. Consider where you want to places images, what the size of the font will be, and if you will use italics or boldface type. Design is just as important as the words.
Improving your written content so people will read it is simple. If you want to learn more about how you can make your written content work for you, take a look at my done-for-you system.

Outdated SEO Practices to Stop Doing

The world of digital marketing is constantly changing, especially when it comes to search engine optimization or SEO. SEO is one of those cornerstone practices for digital marketers that make the difference between a good online presence and a great one.

Because SEO changes what seems like almost daily, the most effective SEO practices are always changing and evolving. These changes mean that SEO practices are continuously becoming outdated as we learn more about the internet and search engines change their search algorithms.

In order to make sure that your website stays on top and current with SEO, there are a few SEO practices that you should permanently retire if you are still practicing them. To help you out, here are 4 of the top outdated SEO practices that you need to stop doing now.

Focusing on Keywords and Not Clicks

This may sound totally counterproductive to SEO, but you have to stop focusing on keyword density instead of clicks. Having all the keywords on your webpage or in your articles may seem like the best way to get a higher ranking on search engines, but if they aren’t drawing clicks, the keywords don’t matter.

Having the right raw keywords is still important for SEO, but it’s not more important than getting the click. If you want to rank higher, your webpage and articles need to have the proper balance between keywords and clickability.

Take the time to write and create engaging and interesting content that will draw the click and work the keywords in as you do that. It is important to note that we are not condoning clickbait titles and descriptions, but you should take a hard look at what is drawing the clicks and how to apply that strategy to all your pages and articles.

Too Much Anchor Text on Internal Links

It use to be that heavy anchor text on internal links would improve your SEO value. This is no longer the case. Search engines are now taking into account pages and articles that are inappropriately using anchor text to manipulate their SEO ranking.

Make sure that you are using anchor text appropriately. If the internal link is in the header, footer, site navigation, or sidebar, add appropriate anchor text. If you are using it simply to manipulate search engines and it has no other value, get rid of it to ensure that you penalized by search engines for bad anchor text use.

Creating Pages for Every Keyword Variation

Creating new pages for each variation of a keyword is still a very widely used tactic with SEO specialists and digital marketers. This use to be a highly effective tactic to ensure that search engines would rank your page for a keyword regardless of which keyword variation a person searching used.

Google has since gotten savvier about this tactic. It is now suggested that keyword variations are sprinkled into a single page in an appropriate manner instead of having multiple pages for each keyword variation. This signals to search engines that your content is designed to be helpful and useful instead of just to manipulate SEO rankings.

Paying for Links

When companies started to realize the SEO value in link building, companies started to appear that offered to sell links in large directories to help boost SEO value. This worked for a while. Search engines tracked these links as link building activities that signalled that the website being linked to was an authority and this boosted their SEO value.

Google and other search engines have since realized that companies were paying for these links to just boost SEO value and started pushing websites that were using them by downgrading their SEO rank. They recognized that these directories were not a credible source and wanted to discourage the link building manipulation.

As a general rule of thumb, it is advisable for companies to not pay for any links unless it is part of a legitimate partnership. For example, paying a blogger to write about a service of yours that they use and then have them link to your site is okay and helps boost your SEO value, but paying a random site directory to list your link is bad.

If you are interested in learning more about outdated SEO practices and how to make sure that you aren’t using them, check out my website and my done-for-you system to improve your digital marketing.

How to Use “Spammy” Website Tricks Efficiently

Let’s start right off the bat and make it very clear that I am not encouraging you to spam your customers or trap people with clickbait. Those tactics don’t work out well for anyone.

That being said, there are a few “spammy” website tricks that can help boost conversions. With some subtle but effective methods traditional employed by spam sites, you can actually help boost your website traffic, leads, and sales without annoying your customers.

Here’s how to make three traditional spammy tactics work for you and your customers.

Countdown timers

Countdown timers are a great way to push a sense of urgency. If you are running a big sale or have a special offer and put a countdown timer on it, people feel like they have to act or risk losing out. No one wants to lose out.

When a person goes to your website and sees that little timer ticking down, their primitive brain goes into panic mode. Seeing time tick away makes them worry that they are going to lose out on something or that they are going to miss out on something everyone else is getting.

This panic isn’t a conscious response and it can be used to your advantage. Consider putting a countdown timer at the top of your website page when you are having a sale or in the checkout cart to help avoid cart abandoners.

Countdown timers can also be good for autoplay webinars. Delivering a little ‘webinar starting in 5 minutes” with a countdown timer as a pop-up in the bottom corner of a screen can draw people in. They will see the pop-up and think “Oh! What luck! I came to this page just as they were starting a webinar. Now I have to watch it.”

While countdown timers are great, make sure that you use them sparingly and only where appropriate. If your timers become predictable and expected, they lose their effectiveness. Keep your customers guessing and your countdown timers will work towards your advantage.

Autopilot webinars

Have you ever poked around on a company’s website, landed on a conversion page, and see a little “webinar starting soon” banner with a countdown clock? While it would be nice to believe that you landed on that page at the exact right time for a webinar, this is not usually the case.

Webinars are a great way to drive conversions and get leads; however, they usually don’t convert well when you are doing them live. People may express interest in them and even register for them, but it is more than likely that they will forget about your webinar and never watch it. This is there autopilot webinars came into play.

Autopilot webinars are designed to drive people down the purchase funnel. Someone’s interest in your services or product is highest when they are navigating through your website and registering to get more information.

The idea with autopilot webinars is that you capture those people when their interest is the highest, at the registering for more information stage. Adding an autopilot webinar to the registration confirmation page can make people more likely to actually purchase your product.

Choose a webinar that works well for these first time, exploratory customers. A webinar about the importance of what you do and how it helps others be successful is a great example. Make sure to add a countdown timer here and change the webinar once a quarter. That way you can keep people guessing and capture more customers.

Utilize overlays

Overlays or “Welcome Mats” are a great way to get leads and push people to take action. Essentially, they are a total screen takeover that pops up when people get to a certain page on your website. Usually, they include some kind of messaging like “Want to become an expert? Sign up for our newsletter now!”

Overlays can be a little annoying to customers, but they work. They work really well, especially when it comes to lead generation.

But when it really comes down to it, putting all of these tactics together gets the best results. Create a pop-up overlay with a lead generation box, an autoplay webinar, and a countdown to the webinar and you are in business. Using “spammy” techniques intelligently can give your digital marketing the boost it needs.

Want to learn more about how to make these tools work for you,  and how you can have your own done for you wifi system.  Makes sense in this Global Market.  Check out my done-for-you system today.

How to Make Your Content Stand Out

The digital world is pretty saturated with content. Digital marketing is the way of the future and every single business, whether they are direct competitors or not compete with each other for digital space.

People have online content flung at them everywhere. From their email inboxes and social media feeds to display ads on their favourite websites, ads and content are everywhere. It’s really easy for your content to get lost in the shuffle.

When you create content, you want people to see it. You have invested a lot of time and money into creating ads, articles, videos and more. The last thing you want is for it to get ignored. Here are four tactics that can help your content stand out and get the attention it deserves.

Establish a solid angle

When you create digital content, you are telling a story with it. Your story needs to be relatable and have a solid angle that can be identified right off the bat.

The angle you choose can mean the difference between content that resonates and content that is forgettable. You want to choose something that will stick in people’s minds and get them to remember your brand.

Your angle should connect with your brand. For instance, if you are a personalized gifts company, gift guides for the major holidays are a great angle that will resonate with your readers and help them solve a problem: gift giving.

A few other angle ideas: explain some important research your company has discovered, answer a question on a topic your company is an expert in, and /or tell people why they should care about something.

Delight with your photographs and video

Images sometimes speak louder than copy. Photos and video can immediately grab someone’s attention and pull them into your content. They tell stories visually that sometimes don’t translate well into copy. Use that to your advantage.

Every single photo or video you choose to upload in your content has to be stunning. You want to elicit an immediate and powerful reaction from the audience. This helps them remember you and engage with your content.

When you are creating videos and photos, consider everything. Look at the lighting, angles, colours, perspectives, shadows, focus, sets, and setting. Each aspect of a photo or video is important, so don’t forget the tiny details.

Use your expertise and your network

You are an expert in your field and you know other people in your network who have done very impressive things in your field. Use that to create great content.

When you pool the collective expertise of both you and your network to create content, you are delivering value to the people who see it. When you share your expert knowledge and lean on the expert knowledge of others, your content gets better and better.

The people who see your content notice its value. When you show that you are using the added expertise of other people, your customers and new customers notice and your content stands out.

Stay trendy

While it can sometimes be a drag to stay on trend, it is important for digital marketers to keep their content trendy. Staying up to date on the latest fashion, viral cat video, and buzzwords makes your content more relatable.

When you ignore trends, people notice. What’s more, they care about it. If you are not on trend people are likely to gloss over your content. You want to stay current so your content stays relevant.

Make sure that you are following Instagram stars and popular culture blogs. Read the newspaper and stay updated on Twitter. All of these things matter when you are creating content that stands out.

Creating great content that stands out can sometimes be a struggle but the system I use does it all for me.  If you would like to have a done for you internet business, click here.

How to Improve Your Email Marketing

Email marketing has become more and more challenging over the last few years. With people signing up for multiple email accounts, Gmail changing where your messages go, and more people deleting your emails than opening them, running a successful email marketing campaign requires a lot of work.

There are a few ways that you can take your email marketing to the next level. This can helps you send better emails to the right people at the right time. Once you strategize and streamline your email marketing, you will see a measured improvement in how your email marketing performs.

Here are a few ways that you can improve your email marketing this year.

Send emails only to the people who want them

A lot of the reason that your email marketing may be looking like it is failing is because you are probably sending your emails to people who don’t want them. People who get your emails, but don’t want them usually end up deleting them without opening them or marking them as spam. These are not the people you want on your email lists.

Whenever you continue to send emails to people who don’t want them, your domain reputation is hurt. This can leave you scrambling to clean up your domain reputation for months.

Avoid this by scrubbing your email lists once a month. Take out all of the people who haven’t opened an email from you or haven’t engaged with one of your emails and send them one reactivation campaign. Getting them out of the general email list helps keep your domain reputation healthy and your email marketing profitable.

If the subscribers still don’t open or engage with your emails after the reactivation campaign, take them off the list. This leaves a lot less clutter for you to clean up later.

Give each email a goal

If you are not sending each and every email with a goal, stop sending them. You have to have a clear goal laid out for each email before you send them. You want to cue your email recipients with the action they should take with each email.

Make sure that there are multiple ways for your email recipients to achieve the goal of your email. Add buttons with links, photos, video, and good subject lines. You want the point of the email to be clear right when they open the email.

Sending an email just to send an email isn’t going to help you or your customer. It wastes everyone’s time and makes your customers less likely to engage when you really want them to. Give each email a goal and you won’t have this problem.

Personalize the emails

Email personalization really works. When you stick with the basics like the subscriber’s name or company, they are more likely to engage with the email.

Email personalization is relatively simple now with email marketing platforms. Above all, do not send a “dear customer” or “dear client” email. It won’t be read and you have wasted your time.

Test sending your emails on different days

There is a ton of data out there that says that sending your email on Tuesdays or Thursdays are the best days. While that may have been true at one point, it’s not the case anymore.

In order to send emails that people will engage with, you have to test sending your emails on different days. Find out what works for you and your company. What matters isn’t when the most people are sending emails; what matters is when most people are engaging with your emails.

Test sending on different days and at different times. This will help you develop the most optimal plan and get your email engagement rates up.

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How to Help Your Content “Go Viral”

As a digital marketer, one of the biggest things you can hope for with your content is that it goes “viral”. Viral is a social media and internet term that has been widely used and abused in the digital marketing world as the principle behind viral is much simpler than many people lead you to believe.

When something “goes viral” it means that it spreads and grows without any paid support. For instance, a Facebook post from a company about a marriage proposal that creatively used their products could go viral and then the company could see a boost in online web traffic and potentially even online sales.

For content to “go viral”, it needs to be three basic things: clickable, playable, and shareable. If someone is captured by your content, clicks on it, and like it enough to share it, it has a potential to go viral. The shareable aspect is where a lot of marketers miss the mark. Here are a few ways that you can help your content become more sharable and help it go viral.

Consider Personal Attributes

People respond better to ads that connect to their personal attributes. To encourage sharing, come up with an ad concept that taps into your target audience’s personal attributes. When they feel more connected to the ad, there are more likely to have it resonate with them and share it with their social network.

Take Advantage of Tribe Mentality

People like feeling like they are a part of something. Tribe mentality is a strong motivator for people to take action. Companies like Apple have taken great advantage of this. They made people feel like they needed the iPhone or iPad to be part of an elite group and it worked to Apple’s advantage propelling them to tech stardom.

Make your content tap into the tribe mentality of a certain group. This can include political affiliation, regional location, generation, or interests.

Help Push Insightfulness

Content that helps you realize something about yourself or confirms a flattering trait that you feel you have is more shareable. Tap into creating these insights to make your content more shareable.

Embrace the Humblebrag

Humblebrags are actually pretty popular now. Pointing out something about your company or organization that you are proud of or think is impressive can create great shareable content. Just make sure that the bragging isn’t too obvious.

Keep it Topical

Successful ads that go viral take advantage of current events and trends. This was seen the most recently with the “mannequin challenge”. Companies that show that they are up to date on current events can ride the coattails of the latest viral trend if they jump on fast enough. Just make sure that you don’t wait until a month after something has become popular before using it.

Create Pleasure

Your ads should delight the people seeing them. Create joy and happiness with your ads to increase their share ability. There is no shame in using an adorable puppy or confetti because those are things people like. Take advantage of small things that create a lot of happiness.

Creative Collaboration

Participate in your community and with the companies and people around you. People love to see organizations and companies leaning on each other’s strengths to create better content and products for everyone. Find people and organizations that you can collaborate with to help your ads be more shareable.

Quality Above All Else

When things look good, people notice. Do not skimp on the quality of your content for quick clicks and potentially viral content. People recognize quality when they see it and they expect content to be creative and impressive. Take time to create good content and it will pay off in dividends.

Want to make your content more viral? Take a look at my done-for-you system to learn more about how to create great marketing campaigns.

How Gmail Tabs Impact Email Marketing

2013 brought about some changes for Gmail. They introduced Gmail Tabs. These tabs were designed to make Gmail users inboxes less hectic and easier to manage.

Essentially, tabs divided all of your Gmail messages into five sections: Primary, Social, Updates, Promotions, and Forums. Primary was for any direct person to person communication. Social was for any and all social media updates that you have pushed to your inbox. Updates include shipping confirmations, receipts, and the like. Promotions is for any sales or promotions emails and Forums was for things like Reddit and comment boards.

While many email marketers were worried about what would happen with the new tabs, the segmentation has actually helped marketers. Here’s how it’s helped.

Google made the change for your benefit

Google did not create the promotions tab to punish you and make sure that your email subscribers don’t get your emails. They made that change so your emails would be delivered to your customers at the best time and within the best context.

It can sometimes be easy to forget that Google uses email marketing too. They are not going to design something that is going to punish email marketers.

Emails delivered at the right time

Timing is very important when it comes to email marketing. When Google designed the promotions tab for Gmail, they kept that in mind. People do not want to shop when they are sorting through their initial emails of the day.

By moving promotional emails out of the inbox and into their own area, Google ensured that your promotional email would be read when your customer would be receptive to the message in the email. The promotions tab allows marketing emails to be read and not ignored, it’s a good thing that they have their own tab.

Emails delivered in the right context

People open sales and marketing emails when they want to shop. The goal of email marketing is to drive sales. Now, with the Gmail promotions  tab, people know where to look for deals and where to make a purchase.

Gmail’s promotions tab actually helps drives sales by making sure that your email is read when people want to shop. Segmenting marketing emails into their own tab helps put them in a place where people want them and where they will be more open to the call to action of the email.

Good content equals more sales

 It is being said over and over and over but it is worth saying again. They key to driving email sales isn’t where the email goes in the inbox or what time of day it is received. The key is good content.

Create top of the line copy. Use subject lines that stand out. Find out the calls to action that your customers respond the best to. Take great pictures and shoot standout video. Keep your email marketing message straightforward and to the point.

Great content pays and if you want to have a successful email marketing campaign, you have to focus on content. Listen to your customers. Find out what they like and what they respond to.

When you take the time to learn more about the people you are emailing and selling to, you will see the sales start to come in. Keep your content fresh and on message and people will respond to it.

At the end of the day, you can spend time fretting over changes to email clients and how it may or may not impact your business’s email marketing goals or you can buckle and make good content that can stand up to any email client changes.

Want to learn more about Gmail and how to market with it effectively? Check out my done-for-you system.

Getting Profit from Facebook Ads

Facebook is a powerful tool for digital marketers. From communicating to customers and getting their feedback to getting more fans and spreading the word about your business, Facebook has changed the digital marketing landscape.

Facebook advertising has been a large player in that change. Once the social media platform started to charge brands to communicate with their customers and new customers, the potential for gains and losses got much more serious.

One thing that digital marketers sometimes forget about Facebook advertising is that you can drive real profit with them. Facebook has taken the time to create different types of ads that can drive profit as well as social engagement. Here’s how to make your Facebook ads profitable.

Don’t underestimate lead ads

A few years ago, Facebook introduced lead ads. These ads allowed advertisers to gather contact information for their customers and new customers to boost their email marketing campaigns. Facebook’s lead ads are different than any of their other ads in that people fill out their contact information without leaving the app.

In some cases, the contact information is auto-filled for the customer and all they have to do is click that they confirm that they want to receive emails and hit submit. This removes one of the biggest Facebook ad hurdles: click through.

After you have collected your leads, you can download them in a CSV file or integrate it directly with your email marketing platform. Facebook supports a number of these platforms, so putting the leads to work is easier than ever.

Facebook lead ads work to drive profit in a twofold way. First of all, they get your company name out there which means brand awareness. Secondly, they give you leads. Leads are invaluable to digital marketers and allow you to remarket effectively and efficiently.

Use the Facebook Pixel

If you don’t already know about it, Facebook’s pixel has changed the Facebook advertising game. The Pixel is a little piece of code that you put in the code of your website to track that behaviour and clicks of a customer.

The Pixel can be set to trigger for a number of things such as view page, add to cart, purchase, add payment information, and more. These triggers can help you more effectively use Facebook to advertise to your customers.

For example, the Pixel allows you to go into Facebook and create custom audiences. Say you have been noticing a lot of people abandoning cart recently. If you have the Pixel on your website with an add to cart trigger and a purchase trigger, you can create an audience of all the people who added something to their cart but didn’t purchase.

This creates an instant remarketing campaign. Now you can create a Facebook ad with a “Hey, it looks like you forgot something in your cart! Buy it now” message and get those people to convert.

Use mobile ads

When it comes to Facebook, you have to embrace that most people use their phone to browse it. Mobile ads are the way to connect with these mobile users and they actually convert pretty well as far as Facebook ads go.

Mobile ads are incredibly effective when you are trying to accumulate Facebook pages likes to grow your network and application download campaigns. Both of these can be conversion and profit drivers for your business.

As your Facebook page accumulates likes, more and more people see your content and are more likely to drive profit. If you have an app and use a mobile ad to get people to download it, you open a whole new world of remarketing and app activity.

Use mobile ads to your advantage and they can pay off in dividends.

If you are looking for more ways to drive profit through Facebook advertising, check out my done-for-you system today.

Facebook Posts: There is No Ideal Time

When Facebook started to be a tool for digital marketers, there was a whole slew of data that came out about ideal posting times. Each digital marketing consulting company had a different time of day and day of the week that they designated the “ideal posting time.”

These were supposed to be the times when your Facebook posts would be seen by the most people and when the most people would engage with your content. The concept of hacking Facebook to make it work best for marketers was alluring and most digital marketers fell into the trap of “ideal posting.”

It didn’t take long for Facebook to figure out that people were trying to figure out their algorithm. Truth is, there is no ideal time to post on Facebook. At least, there is no universal best time to post on Facebook.

You have to figure out when is the best time for your brand to post on Facebook. Hacking the Facebook algorithm changes from brand to brand and there are a few ways you can do that. Here is how to figure out the best time for your company to post on Facebook.

Lean into the data

More specifically, lean into your data. If you haven’t had a chance to dive into Facebook Insights yet, you should make a point to do that soon. Facebook spent a lot of time developing tools for digital marketers to make Facebook’s data work for them.

Facebook Insights give you access to a lot of information, including the demographics of your audience, how much engagement each of your posts gets, and even the day and time of day your posts perform the best.

While it can be tempting to take Facebook’s data at face value, you should cross reference it with another service. If you are using an outside social media management tool, chances are that platform has its own data. Check that data with the Facebook data and you will know for sure that you have ideal posting times.

Do not be afraid to use the data Facebook gives you to your advantage. They provide it to help you be a better digital marketer, use it.

When it is relevant

While less scientific than data, relevancy is powerful when it comes to optimal Facebook posting. Embrace in the moment posts. If something big happens like a celebrity death, significant world event, or pop culture craze, being the first brand to post about it creatively can be a big deal.

Posting when it’s relevant requires that you are always up to date on what it going on in the world and have a fast moving creative team behind you to get things done. Moving fast and efficiently is of the essence. You want to be the first people to say something.

Stay in your niche when it comes to pop culture posting. You know your audience. If they don’t care that this country star or that giraffe had her baby, don’t post about it. Stay on track with what you know and relevancy postings will work for you.

Content over timing

At the end of the day, businesses win Facebook because their content is great not because they had the best timing. Content is king in the digital marketing landscape. If you want success on Facebook, have great content.

While timing does have a slight impact on the performance of your Facebook content, the content that you are pushing out has the most impact. If you want your Facebook content to perform, put out great content. Then you will start to see the results you want.

Curious about learning more about Facebook timing and content, check out my done-for-you system today!