Today I want to talk about something that no one really brings up too much in our industry…

… and that is the sense of guilt that some business owners can feel when selling to certain people.

Some people really struggle with this.

They’ll be talking with their prospective customer, making judgements about them and their likelihood of success with the solution they’re selling – and have that affect the entire interaction.

If you’re in the home business industry like me and you’re presenting the same vehicle you’re also using (and which you’ve yet to have any success with) then this especially can hold you back.

What are these judgements on?

A number of things.

If the prospect is dead broke, you might start wondering, “should I be offering my solution to this guy?  He can barely afford to pay his rent!”

If the prospect doesn’t have a clue about internet marketing (and you’re selling internet marketing) you may start thinking, “this lady can barely use email – how is she ever going to learn to generate traffic??”

I remember listening to a sales call recording where one of our own phone reps was selling a $9,000 package to a lady who was a former teacher.

She’d been let go, and had had to go work at McDonalds to be able to pay rent and groceries.

I could immediately tell she was ashamed and embarrassed about working at McDonalds, and also that she was really desperate.

She actually started crying on the call.  It was hard to listen to.

Now, should the rep have backed off?

Some would have.  Some would have felt guilt at continuing to go for the sale.

What would you have done?

The rep went ahead and did the sale.

Today, that same lady is in our top 40 affiliates of all time.  She’s on the staff team as a coach, and makes very steady, reliable income from her online business.


People also judge their prospects on age.

How old is ‘too old’ to get started online?

I know we have members who are in their 90s!

A lesson to remember:

Never, ever judge the likelihood of someone’s success based on external appearances.

You (and I) do not know what someone is capable of or how far they will go.  Especially if we barely know that person.

A LOT of people judged me when I started out in this industry.

Family thought I was being ‘conned.’

Friends were concerned about what I was doing, thinking I was delusional about it…

Many times, I even doubted if I could do this.

But I have ended up doing reasonably well.

So remember, don’t let external appearances influence who you sell to in this industry.

You never know whose life you’ll change by offering your solution with no reservations.

Especially if it’s a great solution like this one I am using that is proven to work.


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