21 steps to freedom

When people talk about making money online, it can sometimes sound very complicated.

But what it all boils down to is…

FREEDOM

Money is just a way to achieve that freedom…

… the freedom to decide how to spend your day, when to get up in the morning, and do what you want to do – when you want to do it.

Whether that’s spending time with your kids, traveling, playing golf, or relaxing by the pool… it’s up to YOU.

That’s the type of freedom many people enjoy, and that’s the freedom I want you to have.

So Matt Lloyd has developed a system to get you closer to that freedom… in just 21 days.

It’s called My Top Tier Business.

Here’s how it works…

You join My Top Tier Business (for a $49 application fee – which is refundable if you are not accepted).

You go through one step a day (each step takes about 30 minutes).

You get your own personal coach to help you through the steps.

After you go through the steps, you start putting leads into the sales funnels. Don’t worry… we’ll show you how to easily get qualified traffic (Matt will even get traffic for you, if you want, for a small fee per lead).

Your leads turn into sales that you get commissions on.

Our phone sales team sells them into higher ticket programs FOR YOU… and you make $1,250, $3,300, or $5,500 each time.

This last part is the key…

Our professional phone sales team – many of whom are 6-figure earners – will get on the phone and close high ticket sales for you.

They get a percentage of the sale, and you get a FAT commission.

This is the secret behind My Top Tier Business system, and it’s something NO ONE else is doing in our industry.

You see, by far the most effective way to sell high-ticket program is 1-on-1 over the phone.

The problem is most people never figure out how to do it themselves (it’s a very unique skill).

With My Top Tier, the number #1 thing needed to make Top Tier sales (and BIG commissions) is Done For You. Our phone team is there to pick up the phone and make sales for you.

So far, this system has generated over $4 million in revenue – half of which ($2 million) has been paid out in commissions to people like you… our partners.

In fact, Matt Lloyd is so confident this will work for you, that he will pay you $500 CASH out of his own pocket, if you don’t make at least $1,000 after going through the 21 steps in the program.

Click here to get started.

How to Expand Your Online Marketing to the Global Marketplace

When you first launch your website, the quickest way to gain traction and expand your brand is to focus on a niche market. This means zeroing in on a smaller market with less competition. But, at some point, you may find that you’ve reached your full potential in your limited market.

If you’ve outgrown your niche market, it could be time to expand. Though, before you try to reach the global marketplace, you should take the time to carefully plan your new marketing strategy.

Targeting the global market is a lot different that targeting a niche market. You have a larger audience, but you also have more competition. The following tips will help you with this transition.

Don’t Ignore Your Niche Market

First, I’ve got to say that you shouldn’t ignore your niche market. Don’t forget where you came from. You can continue to hold onto your hold of your niche market while targeting a larger audience.

So, continue what you’ve been doing. Keep your existing strategies in place to maintain sales through your niche market. You’ll simply develop new strategies to reach a larger market.

Don’t Discuss Politics in Your Marketing

Before starting your global marketing campaign, it’s also important to pay attention to what you say. Unless your business is involved in politics or religion, there’s no reason to discuss these topics through your social media account.

This shouldn’t have to be stated, but it becomes increasingly important when targeting a global market. Other countries may not share the same sensibilities. You could easily create a negative reputation in a region by showcasing your political or religious affiliations. You don’t want to alienate any of your audience.

Translate Your Marketing and Advertising

About two-thirds of the world’s population are non-native English speakers. Most of these people, even if they can speak English, prefer to browse the web and shop online in their native language.

It’s easy to add the option to translate your web pages into a different language. This can be achieved using a Google Translate plugin. But, if you’re using marketing and advertising material, you may not have this option.

So, you’ll need to handle the translation of marketing and advertising. This isn’t difficult. Use a translation application to translate your content into another language and then use this translated content in your marketing efforts.

If you’re launching a marketing campaign in Germany, translate your material to German. If you’re marketing in Japan, translate your material into Japanese.

Localize Your Content to Each Region

Have you ever targeted multiple cities? You’ll create an individual landing page for each city. You’ll then use content to refer to places, people, and things that people in that city will recognize. This is localization and you’ll use it in your global marketing campaigns.

In addition to translating your content, you should edit it to speak to the locals in the country that you’re targeting. This means using phrases and wording that your target audience is familiar with. You can also reference facts, details, or landmarks in these regions.

Use an International Payment Gateway

The next consideration is the payment gateway that you use. PayPal can accept payments from other currencies. If you choose an option other than PayPal, make sure that it accepts international payments and automatic currency exchange.

If you’re ready for the big time, then use these tips to begin reaching a global market. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

The Secret To Time, Money & Location Freedom

When we were growing up, our parents and teachers told us that if we wanted to be successful, we had to work hard and never cut corners.

They lied to us.

Have you ever noticed that there are a lot of people who work really hard and are still really poor?

Meanwhile, look around and you’ll see a ton of people who barely work at all and yet make a lot of money.

Which would you rather be?

Here’s the truth: The people who make the most money aren’t always the hardest workers. They are the ones who know how to take shortcuts, and who are willing to do what it takes to get the cash in the door.

That’s why I want to talk to you for a minute about Living The Dot Com Lifestyle. It was created by a gentleman I know named John, who has become a multimillionaire by helping people learn how to cut corners and make money for themselves – and him.

His system shows you how to have more time, money and location freedom by simply finding leads online.

Your total workload for the day ends up consisting of copying an email, sticking your name on it, and then hitting “send.” At the end of the day, you get paid for each lead that converts into a paying customer.

Best of all, you get a coach to teach you exactly what you have to do to follow John’s system and start making money right away.

When you are willing to grow up and admit your parents were wrong, click on the link  and learn how to get the UDCL system working in your favour.

 

How to Choose the Right Domain Name

A domain name is the web address people click on when they want to visit your website. You need to choose your domain name before you begin building your website.Your domain should be easy to remember, tell your customers what your website is about, be inviting, and get the customer excited about visiting your website, as well as be related to the name of your business or niche.

It’s also a good idea to include keywords that help users understand what services your business provides. For example, if you own a small business called “The Baseball Card Store,” choosing the domain name BaseballCardStore.com meets all five of these criteria.

Choosing the Best Domain Name

To understand how to choose the best domain name for your website, it’s helpful to know a little bit about how people use the Internet. While there are billions of websites available online, people search for the ones they are interested in by using search engines like Google.com and Bing.com.

Google – the largest and most important search engine in the U.S. – uses a search engine algorithm that has digital “spiders” that crawl through the web constantly looking for new websites.

When a spider finds a new page, it scans the page and then indexes it according to the keywords that are included in its domain name, headline, content, and other places on the page.

Keywords are how the spider knows what the website is all about. The algorithm then compares that website with other websites with the same or similar keywords and ranks them all according to how useful it thinks the page will be to its users.

So when somebody types keywords into Google, the Search Engine Results Page (SERP) generates what it thinks are the most helpful websites based on those specific keywords.

Using Keywords in Your Domain Name

Putting the best keywords in your domain name will help get your page ranked in the Number 1 spot on the SERP for those keywords, or at least on the first page. Most people who land on that SERP will click on the top result. And hardly anybody ever goes further than the first page.

In general, the shorter your domain name, the easier it will be for people to remember. The maximum domain length is 64 characters, but for optimal results, you should limit your domain name to 15 characters or less. One way to do that is to use abbreviations, acronyms, and homophones that make your domain name brief, fun, interesting, and memorable.

The last three letters that come after the period are the suffix for your domain. They often provide information about what the website is about or where it originates. For example, domain names that end in .edu or .gov usually are owned by educational institutions or governments, respectively. And domain names that end in .ca or .uk originate in Canada or the United Kingdom, for example.

The Best Suffix

While you can buy domain names that end with many different suffixes, it’s a good idea to choose a domain name that ends in .com, because that is the default suffix that most people – about 60% – will look for automatically. Domains that end in .net are the second-most popular (14%) while .org are third (10%).

If the purpose of your website is to promote your company’s product or services or promote you or your interests, you might consider buying a domain that features your name or the name of your company. For example, ChicagoBears.com, is short, essential, and tells the website visitor what the page is all about instantly.

To learn more about improving the profitability of your business, take a look at our lead generation system by clicking on this link now.

Caveat Emptor – Watch Out for Internet Scammers When Buying Leads for Your Business

When you buy email lists, many of the less reputable sellers are getting the addresses they sell you buy scraping them off old lists, picking them off web sites, and collecting contact lists from conferences.

And some list sellers create their own squeeze pages and collect opt-ins, then turn around and sell them to other marketers.

The problem is that the people who opted-in did so for that company, not for yours. So when you contact them, they don’t know who you are and are more likely to mark you as a spammer.

Another problem is the way these lists are put together … hodge-podge, if you will … many of the addresses you receive are going to be misspelled, abandoned or even phony.

This is actually really common, so the legitimate companies that sell lists will usually give you a refund for these types of addresses up front. That’s another indicator that you are buying from somebody legit.

So when your autoresponder sends out your emails to these addresses, they are going to be kicked back. This is also a red flag to email providers like Gmail and Hotmail and it could cause them to block all future emails from you.

So once again you could find yourself having to start over again.

Know Your Intended Audience

Then there’s the ultimate objective of your email campaigns. Sometimes that gets lost in the shuffle.

Remember: The whole reason you are sending emails to prospective customers is to sell them your affiliate products.

When you send emails to people who don’t know who you are, haven’t asked you to contact them, and aren’t expecting to hear from you, how open do you think they are going to be to your sales message?

It’s like taking a shot in the dark. That’s why the conversion rate is so low with purchased lists. And the risks are high.

So you are almost always better off simply building your list the organic way. While buying a list may seem like a shortcut, it’s generally too costly and too high risk.

And it can actually set your sales program back because if you get banned you have to start over anyway.

Put Yourself in Your Customer’s Shoes

How you respond when you get an email from somebody you don’t know?

Odds are, you didn’t even open it, but instead either deleted it right away or sent it to a spam folder. You don’t know what’s in that email. It could be a computer virus that is going to damage your computer.

At the very least, it’s an unsolicited offer that you are probably going to dismiss out of hand anyway.

So if even YOU aren’t going to open emails from people you don’t know, how do you expect other people to react when they get an unsolicited email from you?

A better plan is to get your sales message in front of people by organically growing your list through squeeze pages, sales letters, SEO, social media marketing, blogging and all the other free methods we have discussed so far. Or to use the paid methods, such as PPC and other ads.

Being careful when dealing with people you don’t know is as important in business as it is in the rest of your life. Keep in mind that your customers aren’t familiar with you the first time you meet them, either. So you have to take steps to build their trust.

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Should You Pay for Leads to Expand Your Customer List?

The common thinking among many Internet marketers is that you are never supposed to buy email lists because the people on that list don’t know you. After all, you don’t know for sure they are open to what you are selling. They may mark you as spam and get you banned from email services.

All those things are true, in general, but there are certain lists that absolutely are worthwhile to buy. So you shouldn’t dismiss buying leads altogether because there is a right way and wrong way to go about it. You just have to be very careful about how you proceed because there are risks.

Most Lists Contain High-Target Customers

You should only buy leads if there is a high probability that they are going to convert. What you don’t want is a list of people that you essentially are going to be cold-calling — via email — because that’s going to be low-converting.

Obviously, the best leads — and the optimal way to reach people — focus primarily on customers who have interacted with you at some point or another, either through your squeeze page or your sales page or your YouTube videos or on social media or what have you.

Those people have already opted-in, so they have in effect given you an implicit permission to contact them. As a result, they are going to be far more likely to open you email and, more importantly, to act on your call to action.

This is a very important point because if people haven’t opted-in to receive your emails, it can be very dangerous for you.

How Much Should You Pay?

Now, you see a lot of companies out there that will sell you thousands of email addresses for $99 and the like. You may be wondering if these are a good option.

It’s a good idea to proceed with caution. If you have done business with the company in the past or the company has been recommended to you by somebody that you trust, then it may be a good idea to consider buying a list from them and trying them out.

Beware of making large scale purchases from companies that you aren’t familiar with because there are a lot of scammers out there on the Web who would be happy to take your money and sell you a list that is filled with either dead addresses or emails they have scraped from other places that aren’t going to do you a lot of good.

Risk vs Reward

Buying lists can be a big expense, so what you have to consider is the value that you are getting for your money. It can be a financial burden and there also are other risks involved.

For example, you can seriously harm your reputation if you buy the wrong list because when you buy a list and contact people who never heard of you before, they can send it to their spam folder.

Whenever they do this, it sends a notification to the email service. If it happens often enough, it can lower your sender score, which can affect your domain’s ability to send emails through that email service in the future — even if they are legitimate emails to people who have asked you to contact them.

Also, if you are marked as spam often enough, every time you send out an email from your website, it may be automatically diverted to the recipient’s spam folder, so they are never going to see it. And that’s a total waste of time and money.

Don’t Get Banned

If enough people mark your unsolicited emails as spam, you will eventually get banned on some of the biggest email providers, such as Yahoo and Gmail.

If that happens, you are going to have to shut down your website and start over with a new one.

That’s not going to put you out of business, but it will delay your efforts to get your business up and running. Plus there will be the additional expense of buying new domains, setting up new pages, re-establishing your autoresponder, not to mention the opportunity costs associated with being offline.

Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system

10 Steps to increase your list..

So the first thing they tell you when you go in search of a few extra dollars online, is you must “learn how to promote other people’s offers as an affiliate.”  That is, learn how to drive traffic to a website.

Some of the people who click end up buying… and you get paid.

Next, they tell you to start building a list.  A list of email addresses which you can email at any time, and produce ‘income-on-demand.’

What usually happens though for most, is somewhere between the 0 – 3,000 email subscriber count, email marketing can be very ‘hit and miss.’

Some days you’ll get the odd sale.  But then you can go for weeks… with nothing. Nada. Zilch!

And it can be very frustrating.

Here’s a few hints

1. It’s not just the size of the list.  It’s the relationship you have with the list, which really pays you.

Most Online Marketers think that just by merely building a list is going to get them paid, but building a list is the first step—it’s not what really pays you.

In fact, I know people who have a list of 10,000 leads but they still can’t make a dollar online, or still aren’t getting regular commissions.

The size of a list is a factor, but the relationship is what’s infinitely more important.

The relationship is incredibly important if you ever want to sell something to somebody. Then once you build a rapport with your prospect, the next step is to get those people to respond.

You do that through telling stories. Through entertaining.  Through being interesting.  Through having personality in your copy.  By being likeable.  Etc.  Read ‘Influence’ by Robert Cialdini to get good at this.

2. Market to the right people.

This might sound obvious, but the 3,000 people you reached might be the wrong 3,000 people. This is actually pretty common among Online Marketers…

If you’re promoting some product or solution and that’s what you advertise, then you’re landing page should match.

A lot of people advertise many different products online, but then they send these prospects all the to same exact landing page—instead of having separate landing pages for each product advertised.

Yes, it helps you build a big list, but many people are getting on your list through this lead capture page thinking it’s about something completely different.

If the product you’re offering on the landing page is totally unrelated to the ad they clicked, that means you’re not being congruent. And it will be a very hard sale to make.

3. Frequency of your messages.

Another reason why you might not yet be making money from this list, is that you’re NOT contacting them frequently enough.

You should be reaching out to your list, in my personal view, almost daily.

Some people might think that’s too much.

But your average prospect spends less than 5 seconds a day thinking about you or your business, so it’s not too much at all.

If receiving your content / stories / offers daily is too much for a prospect, they probably are not the right prospect for you.

4. Consistency is key.

Here’s another big tip. Consistency is just as important as frequency.

How often do you email them? Is it every day, or two days, or three day?

How often are you staying in front of your prospect? This is what consistency is all about.

For example, if you email them every day for a week, and then they don’t hear from you for a month, guess what? That list is pretty much dying out. That’s not going to last for that long, and I see this happen all the time.

For me, having that structure really helps.  Without it, I tend to forget to email or push it back on my priority task, and it doesn’t get done.  Emailing your list is the one thing you need to prioritize over everything else in this business.

I know a guy who routinely does about 500k in sales a month.  He’s the most chaotic, disorganized person I’ve ever met (a lot of us entrepreneurs can be like that!).

But the one thing he makes sure he does before he lays his head down on the pillow at night, is emails his list.  He considers that as a sacred activity, worth easily 10k per hour, and is surprisingly disciplined at getting it done each day.

5. Don’t be forgotten (especially in the first few weeks).

Many new online marketers get all excited about building their brand new list. But when they start emailing their new contacts, and they don’t notice immediate results, they put everything on hold.

They don’t email their list for a few weeks… or in some cases, longer.

Then, six months later, they come back to it and they start sending emails again, but now they’re not getting any response. They are not getting any opens, they’re not getting any clicks, and they wonder why…

It’s because these people signed up to be on your list. They were interested in what you had to offer, so they gave you their email address. But they also have incredibly short-term memories.

New leads have very short-term memories…

If someone subscribes to your list and they get a few emails from you, and then you don’t email them for a week, they’ve probably already forgotten you.

That’s why it’s your job to provide them with interesting content they will enjoy reading, and then, of course, you need to offer them products they will actually want to buy.

They will forget your name pretty quickly, so you should always be conscious of this, and keep in touch with them from the beginning.

6. Get “Paranoid” about the constant threat of the declining value of your list.

Here’s a big tip I learned.

It’s important you keep a healthy degree of paranoia about your list, because your list is a very unique asset.

Your list is not like gold, it’s not like real estate, or any other tangible asset which has a fairly stable value over time.

Your list is an organic asset—that means it is perishable.

It is either improving in value or it is decaying. So if you are not actively steps and actions to improve the responsiveness of your list and improve that relationship with your list, it is dying out.

And if it’s neglected enough, it will die out completely and you will have this big list that produces no money. So, that’s also very important.

7. Survey your list (ie. ask them what they want from you!)

Now, you might then ask, “Well, how do I know what they want?” And the answer is very simple—YOU SHOULD ASK THEM.

The best thing you can do is to do a quick survey.

You can go to a site like SurveyMonkey.com, and there are lots of other sites like this that allow you to conduct surveys. These sites allow you to do a free survey where you can ask them a bunch of questions. You send your new survey out to your list, and ask them what kind of training or value they want.

Usually only a very small percentage will answer your survey, but those are usually going to be your most responsive people, and they will tell you what they want. You might even just ask them, “Look, what are you interested in learning about? Traffic generation, improving conversions, video marketing?” Things like that, and find out what they actually want.

Let me give you my expert advice here… Do the survey. Okay?

Do the survey first of all, and see what they actually want to learn. Learn what they actually want to buy. And why they felt compelled to give you their email address.

You’ll quickly discover why they originally joined your list, and then you can branch out with more questions about that topic to see what they actually want to learn.

8. Make offers to your list (this is the whole point in having a list!)

You’re Here To Run A Profitable Business, And You Must Never Be Afraid To Make Offers And Ask For The Sale!)

Be relentless in promoting offers.

You should promote an offer in just about every single email you do. Now, that doesn’t mean you’re just saying “buy this, buy this, buy this,” – because if you’re too salelsy in your approach to every email and you never give anything in return, you’ll burn out your list quickly.

You still want to be interesting, you still want to be engaging, you still want to educate them, but you have to be making an offer in just about every single email. You will notice in my marketing I’m always making an offer.  Sometimes it’s a very obvious offer, and sometimes it’s very subtle (eg. a soft call-to-action in the PS).

I’m always putting some kind of offer in front of my market, my list. So you want to make sure that you are doing that.

9. Copywriting skills:  never stop improving them.

You should really work at improving your copy writing skills—it’s a very important skill to master.

It’s the ultimate leverage point.

The ability to put words on a page and influence the masses to do what you want, is one of the most powerful and profitable skills you can posses.

Some people pick it up really quickly.  Others can take years to get good at it.  But it’s something worth studying and practicing.

When you are writing an email, make sure to encourage responsiveness. Send them an occasional email where you say, “If you want to know more, get back to me.”

Ask them actually to reply to the email or contact you on Facebook. That way, you are actually responding to them after they raised their hand and submitted their email to you.

It might sound surprising, but responding and following up with prospects is VERY RARE in this Industry.

The moment that you respond to them, you suddenly become a real person in their eyes. No longer are you just an anonymous guru in their inbox with another 20 emails coming their way.

When you respond to their questions, they see that you’re actually a real person and they feel some little connection with you. They become more responsive as leads and as buyers. So keep on doing that as well.

10. Make offers through different marketing channels (that you introduce through your emails)

Again, your success in marketing is all about making offers…

Use different channels to mix things up.  Sometimes you might do a webinar, which you invite them to from your emails.  You then teach them something on a webinar, and make an offer at the end.

If you’ve never done a webinar before that probably sounds hard.  But it’s as simple as going to GoToWebinar.com and taking 20 minutes to follow their step by step instructions on hosting a webinar.

Another channel:  bring them to a Facebook group you have, engage them there, and make an offer. Private message the ones who are interested.

You should develop several main marketing channels over time, and again just be relentless in marketing and following up.

It’s what separates the people in this game who can extra $2 of value out of every $1 click they buy, from the majority who can’t even get $0.20 out of the same traffic.

It’s all about persistence in the follow up.

You always have to be putting an offer in front of your audience, or some piece of content so that you’re relevant, you’re in their life, and when they’re ready to buy, you’re right there in front of them.

That’s important. Because many times they’re not ready to buy on the spot, but when they are ready, you want to be there.

*******

So there you go—I hope these 9-marketing tips help you get better connect to your email list.

If you have list of 3,000 email addresses, but you don’t have any sales, now you should be able to pinpoint an area you need to work on, and you can start converting leads into customers.

By the way, if you like this kind of practical training, I’ve got a lot more in my done for you system.

Using Traditional Media to Promote Your Online Business or Website

Press releases are short documents that are sent to news organizations to promote some kind of newsworthy event or development. They can be a good way to promote your website as long as the “hook” upon which your press release is built is genuinely newsworthy, and not just an advertisement.

The editors at newspapers, television and radio stations, and online newswires are always looking for content to fill their news hole. If you can create a professional-looking press release that newsworthy information, there is a good possibility that it can be picked up and it could result ina news story.

There are numerous only press release distribution sites that will send your press release to news organizations in your region or even nationally or internationally. Most are paid, but some are free

Before you create your news release, make sure it is in the standard format for press releases. Editors look at hundreds each day, and if yours makes it difficult for them to glean the essential information quickly, it may be discarded without being read.

Also, be sure that what you are promoting is newsworthy and can serve as the starting point for a news story. Make sure to include contact information, such as your phone number, so they can call for an interview.

Free Classified Ads

Most people read classified ads to find used cars, apartments for rent, help wanted postings, and the like. But it is possible to promote your website using free classified ads if you know a few tricks.

Generally, websites offering free classified ads – such as Kenda.com or WebClassifieds.us –won’t let you post ads that promote a business or website unless you purchase a paid ad. But if you write your classified ad so that it offers something of value for free, then you can usually get them published.

For example, let’s say you own website that promotes dog training courses. While you probably couldn’t get a free classified that blatantly tries to sell your products, you could post one that says:

“Learn five secret techniques to turn a bad puppy into a good dog. Get your free report at PuppyPartners.com.”

Then you simply create a short report or brief eBook, offer it on your webpage to people who give you their email address and not only will your free classified ad drive visitors to your site, but you can build a subscription list of potential customers that you can use to market other products in the future.

Free marketing sometimes requires taking some creative liberties.

Newsletters

Newsletters are short reports containing one or more article that are distributed according to a regular schedule, usually monthly, to a group of subscribers who have signed up to receive them because they are interested in the newsletter’s niche topic.

There are two ways to promote your website for free using newsletters: Including links to your website on somebody else’s newsletter or creating your own. The latter probably is the more valuable.

Most newsletter distributors will allow you to include a link to your web page in their newsletter for a fee. This is called a solo ad and if the newsletter is popular enough, it can be one of the best ways to quickly build a customer base.

If you can’t afford to buy a solo ad, some newsletter distributors may let you submit an article for inclusion in their newsletter in which you include a link to your website.

Offering a subscription to a free newsletter is a great way to build your email subscriber list, then creating and distributing a free newsletter of your very own. Although this requires a larger time investment because you probably will have to create all the content on your own, the reward is that you can quickly build a list of dedicated and loyal subscribers.

These enthusiastic fans can then promote your website to their friends, family, members of their social networks, and other people who are interested in your subject niche.

If you’d like to have access to even more ways to promote your website, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Learn How to Write an Effective Press Release in 4 Steps

Press releases provide an additional solution for building backlinks, increasing online exposure, and gaining web traffic.

Though, if your press release doesn’t deliver the right message, it won’t be effective. A press release isn’t the same as a blog post or sales page. You need to pay attention to a few important details.

Here’s some advice on how to write a killer press release in just 4 steps.

Choose the right topic for your press release

You need to choose the topic before you start writing. The topic needs to have a newsworthy angle. This means that the topic should be relevant and current.

Examples of common press release topics include:

  • New store opening
  • New business launch
  • New product or software release
  • Major update or development

Always ask yourself if the topic is something that you’d read about in a newspaper or in a blog. Searching for press releases will provide examples to give you a better sense of common topics and writing style.

Introduce the newsworthy information

Write two to three paragraphs discussing the topic of your press release. Don’t worry about an introduction. Just jump right in and start writing about the details of the news release.

Remember to write in the third-person (he, she, her, him, they, and them).

These paragraphs are the main body of your press release. This discusses the newsworthy topic in a straightforward manner.

Don’t use any hype. Stick to the facts.

You need to address the following details with your press release:

  • Who will be interested in this topic or who is it about?
  • What is the subject of the press release?
  • Where can people find more information?
  • When will this event or product release occur?
  • How does this benefit the reader?

Answering these questions will help you stay on track. You have limited space.

The press release will typically be between 300 and 700 words. This doesn’t provide an endless word count to go into great detail.

Write the Introduction and Conclusion

After you’ve written the main body of the press release, you can write the introduction and conclusion. The intro paragraph should summarize the body in several lines. It introduces the topic and your business or personal brand.

The conclusion offers a short bio for your business or brand. You can discuss your area of expertise and provide some background information.

At the end of the conclusion, you’ll typically have a spot to provide contact information, such as your email address, web URL, and phone number.

Create an attention-grabbing headline

The headline should be the last thing that you write. You’ve already written the body of your press release, so you already know the exact message or story that you’re promoting.

Summarise the main message of your press release in a single sentence. Press release headlines are often longer than a typical blog headline. Make sure that it fully explains the topic.

You may also have the option to include a sub-headline. The sub-headline should provide further information about the topic of your press release.

It’s an extension of the headline. Don’t repeat what you’ve already stated in the headline.

Before submitting your press release for publication, make sure that you check it for spelling and grammar errors.

You should proof read it by reading each line aloud. This is the best way to catch errors and also to find ways to improve your content.

Writing an effective press release isn’t difficult. Take it one step at a time. If you’d like more internet marketing tips and suggestions, and a method for generating conversion-ready internet traffic, click here to learn about my done-for-you system.

Increasing Sales Leads by Boosting Twitter User Engagement

Twitter is an effective platform for entrepreneurs that want to reach out and increase their online presence. But, these efforts don’t provide a lot of help if you can’t engage your followers.

Twitter user engagement directly impacts your ability to gain sales leads through this social media platform. Engagement refers to the number of followers, retweets, and messages you receive through your Twitter profile.

If you want to boost engagement, then take a moment to review these simple tips.

Shorten Your URL Links

Every entrepreneur should use a web-based program to shorten their URL links. Studies show that shorter URLs receive more clicks.

The programs that generate these shorter URLs also typically provide a method for tracking these links. You can see how many people followed the shortened URL.

Use Images in Your Tweets

Tweets that contain images receive more clicks and more retweets. If possible, all your tweets should contain an image.

If you’re sharing a link to a landing page or a web page that you own, you should set up Twitter cards. This allows Twitter to pull the featured image from your page and place it in the tweet.

You can also upload photos for each tweet. It’s time-consuming, but it can help you get more retweets, clicks, and new followers.

Ask People to Retweet Your Tweets

Sometimes you just need to ask people to do exactly what you want them to do. Ask people to retweet your tweets.

Including “RT” in your tweet can help you gain 10 times as many retweets. On average, including the word “retweet” in your tweet will result in 23 times as many re-tweets.

This only takes up a few characters of the space that you have available. Give it a try. Add “RT” to the end of all tweets moving forward.

Include Actionable Words in Your Tweet

Along with asking people to retweet your tweets, you should include actionable words. You may not have enough space to include a full call to action, but you can use actionable words to increase engagement. Examples of actionable words include:

 

  • Download
  • Free trial
  • Subscribe
  • Learn more
  • Read now
  • Gain access

 Engage Your Twitter Followers

You should also drive engagement by being more engaging. You can include questions in your tweets, to encourage people to respond. This drive engagement and could result in more followers.

If you haven’t already, you should set Twitter to send email notifications when you receive a new message and when your Twitter tag is mentioned in another tweet.

You should respond to questions and comments as soon as possible. Even if the comment is unrelated to the products or services that you sell, you need to be active on social media. Respond when people talk to you.

Tweet Late at Night

The final tip for increasing user engagement on Twitter is to tweet late at night. These late-night tweets obtain about 10 times as many retweets as similar tweets sent during the day.

If you go to bed early, you can use a social media management platform to automate the release of your tweets and social media posts.

In the end, using Twitter to increase your online exposure depends more on quality than quantity. The number of followers that you have is less important than how engaged your followers are.

Focus on engagement by responding to tweets, asking questions, and using these other tips. Increasing your Twitter user engagement will help you boost the number of followers that you’ve got, along with helping to increase traffic from Twitter to your website.

Gain even more internet marketing tips and access to a system for generating conversion-ready prospects, by clicking here to learn about my done-for-you system.