Solving Problems – The Key to Understanding What Motivates Your Customers

People usually buy products to solve a problem that they are having: They buy food because they are hungry, they buy an education because they want to advance their career, they buy a car because they want to drive around and/or impress their friends.

Presenting a problem is therefore the first part of any marketing email. The problem presented in your email is simply whatever your product will solve.

A Real-World Example

For example, let’s assume your affiliate product is an eBook that teaches how to talk to the opposite sex. The problem then would be that the customer is shy, doesn’t know how to meet people, and is afraid that they are going to grow old and die alone as a result.

Frequently, the presenting the problem is done in the form of a series of questions:

§  Do you get tongue-tied when it comes time to meet women?

§  Are you spending your Saturday nights sitting at home watching television because you can’t ask women out on dates?

§  Are you afraid that you will be a lifelong bachelor because of your anxiety around the opposite sex?” 

Offering Solutions

Next comes introducing your product as a solution to the problem. This gives your prospective customers hope that they can enrich their lives and remove this obstacle simply by purchasing your product:

“Introducing ‘How to Speak to Sexy Women: A Comprehensive Guide’ ”

After introducing your product, you want to explain the benefits your product has to offer your customer. These are different than your products features, which are a list of things that it includes.

This is actually a very important distinction: Benefits describe how your product will improve your customer’s life, how it will not only solve their problem but make them a better person. With this hypothetical product, for example, the benefits might include:

§  Win the woman of your dreams and begin a long and happy life with your new family.

§  Impress your friends and relatives with your confidence and self-esteem

§  Become more attractive to all women and increase your sex appeal

Benefits are a better way to promote your affiliate product than simply listing its features. That’s because it give your potential customer the opportunity to imagine themselves as being a better person for having purchased your product.

A good way to remember it is like this: Features SELL but benefits TELL.

If you are offering any special bonuses or guarantees, they can be listed next. Or if you are directing your email recipient to a sales page where the text builds up to the bonuses and guarantees, it may be a better idea to simply wait until they get there so that it have more impact.

The Critical CTA

The most important part is your Call to Action (CTA). You need to be crystal clear on exactly what it is you want your reader to do.

There can be no ambiguity whatsoever. If it is to visit a sales page, then state that clearly. If it is to buy a product, tell your customer to do exactly that. Don’t hint, obfuscate or beat around the bush. There’s no time for that and your customer won’t appreciate it. Be direct.

“Get Your Copy of ‘How to Meet Sexy Women’ and Start Changing Your Life TODAY!!”

The final part, and perhaps the most important, is the affiliate link. If you forget to include this link, you have wasted the time of your customer because they can’t get to where you want them to go.

Make a point of double checking every email you send to make sure it has an outgoing affiliate link to the web page where your customers can buy the product you are promoting. And test that link every time. One little misspelling or a period in the wrong spot can derail your entire sales process.

If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

Want To Retire Sooner Rather Than Later – but cant afford to !!!

The fact is I do not have enough money to retire !!!!  Sad but true.  I have been looking for some time to find a way that I can supplement my current income and have a few more choices in the years ahead.

I am working towards that now.  It is going slowly but steadily !!! Its not a get rich quick scheme.  It is initially a lot of learning, BUT it is working.  I have learned heaps about online marketing and how to do my own website, sales funnels, landing pages (sound double dutch to you!! – it was to me once too). Not now !!!. The thing is I need to know the “ins and outs” of what I do so I can make sure it works and then I am happy to share.  My reputation is on the line and there is no way I would promote something that I do not know “how to do”.

As I said early is not easy but it is simple if you follow the steps. To have a good look at what could be your answer to an early retirement CLICK HERE and have a GOOD LOOK before you make up your mind.  I am happy for you to call me or Skype me on jangrant5.

I am sure its not a surprise for me to say that if you have less than one million dollars in your retirement account, you will need discover a better way to plan and fund your future.

I’m talking about a brand-new system—a done for you system— that can help you completely transform your life and retirement inside of the next 12 months.

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I am just touching the surface here. There are hundreds of people making money with this system right now…and 8 are even millionaires because of it. THATS A FACT !!!

The bottom line is this: The best and easiest way to feel secure about your life if you are in or approaching retirement, is to learn from people who are already totally financially secure.

If you take action and put these powerful principles into action, your retirement security and peace of mind can grow faster and larger than you ever thought possible…

And as an added bonus, you are going to receive a complimentary bonus mini-book that is going to show you exactly how to start planning for and achieving your retirement dreams…starting right away.

This is a viable, ethical, morally-sound way to create security for you and your family…for generations to come!

Just check it out – what have you to lose !!!

This could be one of the best decisions you’ve ever made!

The Ultimate Retirement Plan

Subject: Discover the “no savings retirement plan”

Recently I attended a live event about a better way to set myself up for retirement given we can’t depend on the government or our employers anymore to protect our future.

Chris and Susan were speaking and they describe something called the “Ultimate Retirement Breakthrough…”

What that means is, there is finally a way to take control of your retirement and put away a million dollars legitimately inside of a 12-24 months.

For example, Frank Torchia, was able to get started at 84 years of age with no special knowledge, experience or training and he was able to make is first $3,000 in less than 30 days.

That’s the power of this brand-new system

And if an 84-year-old can do this…trust me, you can too!

It’s fascinating to think about how thousands of people’s lives have been completely changed because of the Ultimate Retirement Breakthrough.

Like many people, Chris and Susan lost much of their pension during the worldwide recession back in 2008, but because of this extraordinary system…

…they have been able to rebuild their retirement and are now able to travel all over the world because of an extremely simple 21-step retirement blueprint.

As you will soon discover, there is a much easier way to plan for and fund your retirement, and that’s why I’m urgently sharing this now.

Chris and Susan have created a short video to explain the Ultimate Retirement Breakthrough and you can access it right now and discover a better way to:

plan…

invest…

travel…

retire…

Now thousands of savvy insiders know the full story, and they’re quietly rebuilding their pensions with the Ultimate Retirement Breakthrough.

Chris and Susan also have a complimentary gift to send you so you can learn how to rescue your retirement with this “no savings retirement plan” and create your dream retirement lifestyle in less than 12 months!

Click here to learn more .

 

7 Fast and Easy Ways to Build Customer Loyalty

The fastest and most effective way to engage your readers into your content is to draw them into a story. People are naturally pre-disposed to enjoy stories, so if you can wrap your sales copy in an engaging story that connects emotionally with your reader, you have a better chance of getting them to make a buy decision.

Injecting Your Personality

The story you create to sell your product can be either your own first person account of how your product changed your life, or it can be the story of somebody else, such as a character you create. In either case, the purpose of the story is to get the reader to connect with the subject of the story. The problems you or your character experience should be the same problems your readers are having.

Keep Them Coming Back for More

Obviously, your story needs to have a happy ending. In this case, it will be the way your product solved the problem and improved the subject’s life forever. When your prospective customer relates with the story’s subject, they project the solution your product is creating onto their own problems, making them more open to the idea of purchasing your product.  Whether you use a character-driven or first-person narrative, make sure you inject your personality into the story. Try to use familiar language that makes it easier for the reader to make a connection with the story you are telling them. This will put them at ease and help them see more clearly the benefits of your product in their lives.

 Creating Trust in the Product’s Power

While you or your character may be the subject of the story you create, the true hero needs to be your product. For example, if your original product is an eBook on how to cure acne, your story will describe the horrible problems that acne created in your life or that of your character.  But the hero of the story will be the product that you discovered that cured your acne forever and caused radical improvements to your life: You gained more confidence, you were more popular than ever, your sex appeal increased and you finally found true happiness, for example.

 Social Proof: Testimonials and Where to Get These

Sales letters frequently use social proof to reinforce the positive message about the product they are promoting. Sometimes referred to as the “bandwagon approach”, social proof feeds into the natural human psychological desire to be part of a larger group.  Your customers are going to be more open to buying your product if the think that others already use and endorse your product. According to Google, 70% of Americans now say they look at product reviews before making a purchase. Adding testimonials to your sales page is often enough to tip your readers into making a buying decision.

 Recruiting People Already Loyal to You

If this is your first original product or you haven’t written sales pages before, you might think that obtaining testimonials is a daunting task, but it actually is quite easy.  While you don’t want to make up testimonials – that would be dishonest and also a violation of Federal Trade Commission regulations – there is nothing preventing you from asking family members or friends to write testimonials for you. You are not required legally to disclose your relationship with the person who gives you a product testimonial.

 Getting Existing Customers On Board

Another option is to send emails to people who already have purchased your product and ask if they would be willing to write a brief testimonial. In most cases, if you ask for somebody’s help, they will happily give it to you. Especially if, as in this case, they are already satisfied with the quality of your product.

 Give Something for Nothing

Another option is to offer your product for free to people who are considered to be authoritative in your niche. For example, if the original product you created is a video series on how to improve your golf swing, you could reach out to club pros in your city and offer to send them your product for free with the request that if they found it helpful to send you a brief testimonial that you could include with future marketing collateral.  Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system.

5 Free Traffic Techniques that Really Work

For most online marketers, getting started with free traffic is done out of necessity. Unless you starting your internet marketing business with a large initial budget or with a lot of investors, odds are your marketing budget is either zero or next to nothing.
Fortunately, there are many low-cost and no-cost marketing techniques you can use to drive traffic to your web pages. While they may not be as fast or efficient as paid traffic techniques, they will get you to the same place: A high-converting sales page promoting great products with high traffic that results in strong and sustained revenues.
For marketers without a start-up budget, these revenues can be re-invested into the business – such as for paid traffic generation and marketing methods – so that the business can continue to grow and the revenues can become exponentially larger.

Free Marketing
Eventually your affiliate marketing business will need both paid and free traffic methods. But when you have no money to start with, you must focus your initial efforts on free marketing.
The first free traffic method to consider is backlinks. These are links that lead back to your web page or blog from or wherever you are promoting your affiliate product from other web pages.
Up until a couple of years ago, the number one way Google decided which web pages should be ranked first on its Search Engine Results Pages — or SERPs — was the number of backlinks the page had.
The thinking was that if a lot of other websites linked back to your website, then yours must be an important and influential website that Google’s users would find relevant to their search.

Links from Authoritative Sites
Google still takes backlinks into consideration when ranking pages — especially pages with a lot of backlinks from authoritative sites. These are sites people go to when they are looking for answers to questions … so they include sites like Wikipedia, About.com and eHow.com.
Websites with addresses that end in the suffix .edu and .gov are also generally considered to be authoritative sites by Google. So backlinks from education and government sites to your pages will help your rankings a lot.

Landing on Top
Now, why is it important for your web page, blog or wherever you are promoting your affiliate products to appear in the top spot on Google, or at least on the front page? It’s because the link in the top spot on Google for any given keyword or set of keywords usually will get about 70% of the click-throughs from the people who land on that page.
That means that 7 out of 10 people who search for those keywords are clicking on your link. That’s a monstrous market share.
And only about 11% of all users ever make it past the first SERP for any given search. So if your link ends up on page 2 or page 202, you are pretty much out of the running in terms of getting people to click through to your page.

Article Syndicators
One of the best things you can do is to create a lot of backlinks from other web pages — and especially from authoritative pages. One great way to do this is by posting articles that you have written on other people’s web pages or on article syndicators, which are sites that collect thousands of different articles from all over the web and index them in one place so that they are more easily found by interested searchers.
Whenever you post an article anywhere, always make sure it includes several links back to your page so that it is easy for people who read your article to follow the links back to your web page.

Participate in Forums
So how can you get backlinks from authority sites? If you post your articles as replies to forums on educational or governmental websites, it will instantly increase its esteem in the eyes of the search engines.
They also like established sites that most people would consider to be expert, such as Ask.com, eHow.com, About.com, or any other site you would likely go if you had a question about your niche.
When you syndicate your content on established authoritative sites, you can generate traffic to your website instantly. Plus, you also can build a reputation as an authority in your market, which is a great way to get repeat customers.
Monitoring the social media marketing landscape is vital to your success. If you’d like to have access to even more powerful marketing tips, as well as a way to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system

My Online Business

What sets my business apart from other affiliate marketing companies such as Clickbank.

Clickbank is a large and well known affiliate marketing company that offers affiliate marketers access to promote a wide range of products that cover everything from weight loss programs to business opportunities.

The business model I use is an affiliate marketing company that specializes solely in business building products; as well as,  continued growth and success as a leading seminar company that offers 3, 5, and 10 day educational business building seminars at its own resort in Costa Rica.

The other big difference between this business model and many others which is our focus on the back-end, top tier commissions we offer to our client base.

To learn how to build your own online business, you can join the Affiliate Program, click Here.

For tips on how to grow your business, click Here.

Be a step closer to your DREAM !!!!!